IPTV Industry expected to grow $154.3 Billion globally by 2027
By MYBRANDBOOK
The global Internet Protocol Television (IPTV) market size reached $61.5 Billion in 2021. It is expected that the market will reach $154.3 Billion by 2027, indicating a CAGR of 16.57% during 2021-2027.
The Internet-based Protocol Television (IPTV) refers to the process of transmitting television programs and videos through the internet. The video servers transmit signals through rooftop antenna, satellite dish and fiber optic cables to stream content at various locations.
The electronics industry, along with an improving broadband infrastructure across the globe, is among the key factors driving the growth of the market. Furthermore, the rising adoption rates of video-on-demand (VOD) services, HD channels and hybrid IPTV services are infusing the growth of the market.
The IPTV primarily uses IP multicasting with Internet Group Management Protocol (IGMP), Real-Time Streaming Protocol (RTSP), Real-Time Messaging Protocol (RTMP) and Hypertext Transfer Protocol (HTTP) for live broadcasts and on-demand programs.
IPTV provides the network operators with more control over the video traffic and enables regular quality-checks of the service, as compared to the public internet. It also allows the viewers to create a custom list of channels and record shows in high-definition (HD) quality.
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