Implementing effective technical goals for strategic growth
By MYBRANDBOOK
Arijit Dasgupta, Head IT, Rupa & Company
Technology blueprint for year ahead
Start by setting clear goals and objectives for the projects you’ll be working on. These goals should align with the overall business strategy and address specific areas where efficiency and productivity improvements are needed.
Assess the current technology infrastructure, systems, and processes in your organization. This audit will help you prioritize projects and allocate resources effectively.
Create a comprehensive technology roadmap that outlines the projects, initiatives, and upgrades your plan to undertake during 2023-24.
Prioritize projects based on their potential impact on efficiency, productivity, and cost reduction. Consider factors such as return on investment, alignment with business objectives, and feasibility of implementation.
Implement effective project management practices to ensure successful execution of technical projects. This includes defining project scope, establishing timelines, allocating resources, and monitoring progress regularly.
Explore opportunities to leverage cloud computing services and automation tools.
Invest in data analytics capabilities to derive insights and make data-driven decisions.
Prioritize cybersecurity to protect your organization’s data, systems, and customer information.
Digital technologies aiding to win customer trust
To win the trust of customers in the digital age, where on-demand services are prevalent, consider the following strategies:
Be transparent in your business practices and communicate openly with your customers. Clearly state your policies, pricing, terms, and conditions.
Prioritize the protection of customer data. Implement robust security measures to safeguard personal information and adhere to data protection regulations.
Provide exceptional customer service at every touchpoint. Be responsive, helpful, and attentive to customer inquiries, feedback, and complaints.
Leverage customer data to personalize the customer experience. Tailor recommendations, offers, and communications based on their preferences, purchase history, and behaviour.
Deliver a consistent brand experience across all channels and interactions.
Encourage and showcase positive customer reviews and testimonials. Highlight real-life experiences and success stories from satisfied customers.
Conduct your business with honesty and integrity. Avoid deceptive or misleading practices. If mistakes or issues occur, take responsibility, apologize, and make amends.
Foster a sense of community around your brand by creating online forums, social media groups, or customer loyalty programs. Encourage customers to engage with each other and share their experiences.
Be authentic in your brand communication. Avoid excessive marketing hype or false promises.
Continuously seek feedback from your customers and use it to improve your products, services, and customer experience.
BREAKING NEWS
TECHNO TRENDS
TAC Security becomes Cyber Security Assessor for the App Defen
The cybersecurity company, TAC Security has been selected as a key Cyber ...
InterGlobe’s Rahul Bhatia and C.P. Gurnani together announce
In a move that is set to transform the AI landscape, Rahul Bhatia, Group M...
Download masked Aadhaar to improve privacy
Download a masked Aadhaar from UIDAI to improve privacy. Select masking w...
Sterlite Technologies' Rs 145 crore claim against BSNL rejecte
An arbitrator has rejected broadband technology company Sterlite Technolog...
E-Magazine
TECHNOTAINMENT
Salman Khan trolled for singing with B Praak at Anant Ambani's
To celebrate Mukesh Ambani's youngest son Anant Ambani’s 29th birthday
Disney+ Hotstar wins the Best OTT Platform of the year
Film Critics Guild and Group M Motion Entertainment, in collaboration with
MOVERS & SHAKERS
SISL elevates Ankita Wadhawan as CEO—End User Computing
The IT service provider, SISL in a LinkedIn post announced the elevation
InfoVision appoints Radhika Venkatraman to its Advisory Board
Global digital services company, InfoVision has announced the appointment
OPEN YOUR EYES
INTERVIEWS
Technology and a robust partner network help position Allied T
Allied Telesis in India has a strong and growing team that is very customer
Fire-Boltt innovates and introduces newer categories to make i
One of the biggest strengths and focus area of Fire-Boltt is innovation. Wi
HOT PICK
Dell Technologies launches new AI-powered commercial PC portfo
Dell Technologies has launched the broadest portfolio of commercial AI lap
Canon India Introduces 4K Remote PTZ Camera Controller & 4K In
Canon India, a leading company in digital imaging solutions, further solidi
MAKE IN INDIA BRANDS
EXIDE INDUSTRIES LTD.
LUMINOUS POWER TECHNOLOGIES PVT. LTD.
RAMCO SYSTEMS Ltd.
NETWEB TECHNOLOGIES INDIA LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Dilip Asbe
Dilip Asbe is the MD & CEO of National Payments Corporation of India (...
Technology Icons Of India 2023: Rajeev Chandrasekhar
Rajeev Chandrasekhar is the Union Minister of State for Electronics an...
Technology Icons Of India 2023: Sunil Vachani
Sunil Vachani is the founder and chairman of India-listed Dixon Techno...
PARTNER SPEAKERS
PSU
Leading company into fertilizers in the country
NFL is a dynamic organization committed to serve the farming community...
STPI encouraging software exports from India
Software Technology Parks of India (STPI) is an S&T organization under...
NIC bridging the digital divide and supporting government in eGovernance
The National Informatics Centre (NIC) is an Indian government departme...
VIDEOS
Top 25 Brands
Value-Added Distribution
INTEGRA MICRO SYSTEMS PVT. LTD.
Integra is a leading provider of innovative hi-technology products an...
REDINGTON INDIA LIMITED
Redington (India) Limited operates in the IT product distribution busi...
EXCLUSIVE NETWORKS SALES INDIA PVT. LTD.
Exclusive Networks is a globally trusted cybersecurity specialist hel...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
