Navneet Singh Bindra
Senior Vice President & Country Chief Executive, Ingram Micro India   

Standing Out From The Crowd
Ingram Micro focuses on core values and commitment to achieving excellence to distinguish its brand. While it has earned a viable reputation over the years in the distribution ecosystem, the company understands that it has to evolve continuously to meet the dynamic needs of businesses in the digital era. To meet this objective, Ingram Micro has undertaken multiple initiatives to educate, empower, and enable partners and customers digitally in the most personalized way.

Some of the key features that can help it sustain and enhance brand reputation during 2024 and beyond are:
• Readiness for the Digital Era – Ingram Micro knows that the new era of doing business calls for some digital innovation, and the Ingram Micro Xvantage can play a significant role in empowering its partners and businesses digitally. It’s like the company’s “Digital Twin” which enables partners, vendors and associates to interact and transact digitally. 

• Personalized Approach – It has embraced a personalized approach towards fostering and strengthening its bonds with esteemed partners. It aims to deliver a superlative experience to all the partners, vendors and associates across all digital and physical touchpoints. That’s why Ingram Micro has come up with customized solutions for businesses with unique needs and digital aspirations.

• Customer Centricity – The company focuses on customer centricity and work towards bringing ease of doing business in the digital era, and that’s why it offers one-stop solutions for their technology needs, including product acquisition, integration & implementation, education & support, and even product lifecycle management.

• Comprehensive Product Portfolio – Ingram Micro makes sure that it helps partners meet the demands for all their technology needs, spanning across hardware, software, cloud and/or digital solutions through one digital ecosystem – Ingram Micro Xvantage.

• Innovative solutions and services – It also offers a wide range of innovative solutions and services, such as Professional Services, Managed Services, IT Asset Disposition & Lifecycle Management Services, Financial Services as well as Vertical-focused Solutions.

• Strategic Collaborations and Partnerships – Ingram Micro collaborates with leading OEMs and vendors to offer high-quality products to partners and then develop customized solutions with partners to help them meet end-customer needs and vertical-specific requirements competently.

Unique Value Proposition
The age of advanced digital technologies gives Ingram Micro partners more control over what they buy to match the exact requirements of their customers. Herein, it becomes critical to empower the partners with a comprehensive range of products, services, and solutions through a simplified interface. Ingram Micro Xvantage enables the partners to learn, partner, build, manage and buy the products, services and solutions that best suit their requirements. It is an intelligent experiential platform for Ingram Micro partners to harness insights, gain personalized deals, build solutions and place orders seamlessly. Additionally, the platform’s compelling features and functionalities simplify the overall interaction and transaction experience of Ingram Micro’s esteemed partners. Thus, Ingram Micro Xvantage empowers partners to get ready for the digital era of doing business.

Ingram Micro Xvantage offers a wide range of benefits for partners, such as a simplified quoting experience, seamless order placement, consignment tracking, etc. It gives them the liberty to choose the hardware, software and cloud services to meet their business-specific requirements. It also gives partners direct access to the customer support team, speak live with experts, and/or book appointments with Subject Matter Experts. Additionally, Ingram Micro Xvantage allows to choose from a wide range of Professional Services, Managed Services, Financial Solutions, and Verticalized Solutions. Hence, Ingram Micro Xvantage has enabled partners to explore a wide range of technology-led business solutions from one centralized platform. All these capabilities, features and functionalities of the platform set Ingram Micro apart in the partner ecosystem.