Karthik S
MD - Bloom Electronics Pvt. Ltd.   

Brand Perception
Bloom Electronics’ data-driven insights for strategic brand decision and brand awareness are as follows:

a) Trend Analysis: To monitor trends and changes in brand perception over time, the company is tracking key metrics (like Sale Promotions, Sales, buying behaviours etc.) on a regular basis to identify emerging patterns, fluctuations, and shifts in brand awareness and sentiment.

b) Correlation Analysis: By identifying correlations between brand perception metrics and business outcomes, such as sales, market share of product and related services, and customer retention, it determines the extent to which changes in brand perception impact business performance and vice versa.

c) Predictive Modeling: It is using predictive analytics techniques to forecast future trends in brand awareness and perception. By building the models that leverage historical data to predict how changes in brand strategies or external factors will influence brand perception in the future.

d) Analyzing the markets with Macro Parameters: By analyzing the trade dynamics through global trends, it shapes its branding strategies for those market conditions.

Standing Out From The Crowd
The below mentioned points are the key features to set Bloom Electronics apart from competitors. And it sustains and enhances the brand’s value proposition in 2024.

a) Traditional & Digital Marketing: The company has a well-established marketing team that undertakes various marketing activities including client visits and follow-ups with new and existing customers, participates in trade fairs, exhibitions and also advertises in magazines and newspapers. It also advertises online through social media and its own website.

b) Dealer & Vendor Reliability: Dealers and vendors often act as an extension of the brand, interacting directly with customers. When they reliably represent the brand’s values, messaging, and visual identity, it ensures consistency across all touch points, reinforcing the brand image and building trust among customers. Reliability breeds trust. Trust is essential for fostering long-term relationships and driving repeat business. The company firmly believes and acts that maintaining a good relationship with them is a part of the brand.

c) Responsive Customer Support at any time: It is offering support at any time which demonstrates a commitment to meeting customer needs and resolving issues promptly. This responsive customer support contributes to build a positive brand reputation.

d) Diversification: It diversifies its business into various business verticals like distribution in the retail sector, distribution to the dealers, project vertical for ITES, IT Infrastructure, exports etc. This extension of the brand into new categories that are related to the core brand identity and values gives a core reputation for the company.

Unique Value Proposition
Key touch points for ensuring the consistency of the company’s brand communication are as follows:

a) Communication Strategies: It continuously optimizes communication strategies based on performance metrics, customer feedback, and market trends. This iterative approach allows the company to refine the messaging and tactics to better engage customers and reinforce its value proposition across all touchpoints.

b) Feedback Monitoring: It regularly collects feedback from customers and monitors communication channels to ensure that its messaging is resonating with the audience and effectively conveying the value proposition. It analyzes customer feedback and adjusts the communication strategies accordingly to optimize effectiveness.

c) Centralized Communication Hub: The company utilizes a centralized communication hub or platform to manage and distribute brand assets, content templates, and messaging guidelines. This ensures that all stakeholders have access to the latest brand materials and adhere to brand standards when communicating with customers.

d) Brand Guidelines: It has established comprehensive brand guidelines that outline the brand identity, including visual elements, tone of voice, and messaging guidelines. These guidelines serve as a reference for all internal and external stakeholders to ensure consistency in brand communication.