Strategies to Drive Business Growth
By MYBRANDBOOK
A successful product launch is a key driver of business growth, especially in today’s fast-paced market, where shorter product life cycles and evolving consumer preferences are reshaping industries. With an increasing number of first-time buyers and the emergence of new product categories, demand has surged across multiple sectors.
The latest edition of the Brand Book takes a deep dive into product launch strategies, offering a structured approach to introducing new products effectively. It highlights the four most common types of product launches and provides insights into the strategic planning required for each.
A well-planned launch strategy is critical to ensuring a product’s success. This edition outlines key marketing strategies that brands can implement at each stage of a launch, helping them maximize reach, engagement, and impact.
Built on insights from business and marketing leaders across diverse industries, this edition serves as a valuable resource for brand managers, business leaders, and marketers. Whether launching a new product, expanding a category, or rebranding, this guide offers actionable strategies to drive growth and long-term success.
Stay tuned for in-depth insights into effective product launches and marketing strategies in the days ahead.
BREAKING NEWS
TECHNO TRENDS
Microsoft set to unveil Xbox handheld console, new Xbox series
Insiders suggest the device will feature a hybrid system, combining Xbox OS...
Market Selloff Deepens as Recession Fears Grip Wall Street
Wall Street suffered a sharp decline as escalating trade tensions and reces...
Western Digital Exits SSD and NAND Business to Prioritize HDD
SanDisk, which has long been responsible for Western Digital’s SSD segmen...
ServiceNow to strengthen its AI portfolio with Moveworks acqui
This acquisition boosts ServiceNow’s AI capabilities, reinforcing its str...
E-Magazine
TECHNOTAINMENT
Is Virender Sehwag seeking a divorce from his wife Aarti Ahlaw
Virender Sehwag is one of the most popular cricketers in India. Known for
Cricketer Shubman Gill to be summoned in Rs 450 cr Ponzi scam
Leading Indian cricketer Shubman Gill is among four Gujarat Titans player
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
Alpha Max offers high end solutions in the network space to en
The vision at Alpha Max is to attain quality as the trademark and create a
In India, 88% of Indian business leaders are planning to inves
As we move through 2024, it has become increasingly clear that AI is not ju
HOT PICK
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
BOULT unveils AmpVault V10 & V20 powerbanks: Fast charging, sa
BOULT, India’s No 1 Rated Audio brand is proud to announce the launch of
MAKE IN INDIA BRANDS
LAVA INTERNATIONAL LTD.
RELIANCE JIO INFOCOMM LTD.
BHARAT ELECTRONICS LTD.
PRAMA HIKVISION INDIA PRIVATE LIMITED
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Puneet Chandok
Puneet Chandok is President, Microsoft India & South Asia and is respo...
Icons Of India : Harsh Jain
Harsh Jain, the co-founder of Dream 11, the largest fantasy sports web...
ICONS OF INDIA : RAJIV MEMANI
As Chair of the EY Global Emerging Markets Committee, Rajiv connects e...
PARTNER SPEAKERS
PSU
NPCI - National Payments Corporation of India
NPCI is an umbrella organization for operating retail payments and set...
IFFCO - Indian Farmers Fertiliser Cooperative
IFFCO operates as a cooperative society owned and controlled by its fa...
STPI - Software Technology Parks of India
STPI promotes and facilitates the growth of the IT and ITES industry i...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - RAVI KUMAR S, CEO- Cognizant
Ravi Kumar S, appointed as CEO of Cognizant in January 2023, sets the ...
Indian Tech Talent Excelling The Tech World - Aneel Bhusri, CEO, Workday
Aneel Bhusri, Co-Founder and Executive Chair at Workday, has been a le...
Indian Tech Talent Excelling The Tech World - REVATHI ADVAITHI, CEO- Flex
Revathi Advaithi, the CEO of Flex, is a dynamic leader driving growth ...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
