Branding is essential for every organisation and is part of marketing practices where the company creates its name and recognition. This helps to identify a product and distinguish it from other products and services. Branding is absolutely critical to a business because of the overall impact it makes on a company. In the world of technology, digitization has created tremendous opportunities. Consumers are increasingly empowered by disruptive technologies that brings a wider choice to brands but brings new challenges to employees. It is of utmost importance for the organisations to generate future businesses in the industry to order to be established in this over crowded marketplace. It is a fact that, once a brand is well-established, the word of mouth will be the company’s best and most effective advertising technique.
Technology is transforming the society
Today’s technology companies are seeing their brand overlapping with ever emerging newer competitions and their innovative ideas. At the same time customers are increasingly expecting all companies to do just that, both in their marketing efforts and in the experiences they offer. Print and digital branding is just like the two sides of a coin i.e. it is just like target branding Vs influential branding.
The Brand Book recognizes the leading brands on how they are bringing newer products and solutions to meet the demand in the Indian ICT industry. All great brands are instantly recognized. The Brand loyalty begins from the inside out and the need of the hour is to create an emotional connect with its customers.
Like every year, VARINDIA is coming out with the Top 25 brands who are playing an important role and they are identified as the ‘25 Most Trusted Companies’ (These are the industry benchmarks and honours given purely on the basis of voter participation). Based on what we are seeing from the corporate world, this year we have seen a heavy shift of brand positioning in the leadership positions. It is truly reflecting on how the newer technologies are replacing the older ones. Today, leading companies like Apple and Samsung mobile phone brands are facing cut throat challenges from various Chinese brands. Similarly, other brands are also starting to feel that the audience is engaging with the brand gaps filled with others. The hard fact is companies will own their audience by infusing content in every marketing tactic.
We were able to gather vital information from the survey from around 2000 CXOs on their experience cell and interacted with Value Added Resellers (VARs) in the country on their product acceptance and support from the vendors. Being featured in the Brand Book, it reflects the vision, values, culture of the corporate, which is very important. It features those companies that have carved a niche for themselves in their respective industries by repeatedly outshining their competitors, and elevating themselves to being given the status as the Most Trusted Brands.
Our methodology seeks to provide a rich and insightful analysis of your brand, providing a clear picture of how your brand is contributing to business growth in the industry and following the best practices on their marketing initiatives. Things like brand awareness, engagement, direct correlation between campaign and sales, conversions – are all very important.
VARINDIA has been a pioneer in brand evaluation since 1999; we have a deep understanding of brand valuation which is influencing the industry, society and the business. We understand that strong brands influence customer choice and create loyalty.
A distinguished panel of the industry’s topmost CIOs, CEOs, and analysts including VARINDIA’s editorial board scrutinized the list throughout the year. The list intends to help to choose the Most Trusted Companies, whom you can trust, and who are continuously delivering an uncompromising performance, agility, higher availability and have vastly improved the Product quality. The Panel brings the list of Most Trusted Companies where the Brand’s strength measures the ability to create loyalty.
Today, consumers have unlimited freedom and choice over the content they wish to view from social media platforms like Instagram, Facebook and YouTube. This creates a problem for brands. It is therefore never advised to corporates to fully depend upon the social media to scale their marketing campaigns, like a few companies have been observed that they prefer their new products solely to be on the social media.
Brands have the power and influence too. The brand valuation methodology followed by the Brand Book seeks to provide a rich and insightful analysis of your brand, that includes building knowledge, increasing brand awareness, after sales support, R&D etc., and providing a clear picture on how your brand is contributing to business growth.
The recipients of the Most Trusted Company are acknowledged for their efforts, achievements and touched the industry benchmark in terms of performance.
We would like to acknowledge the efforts of the corporates in sharing their valuable inputs related to their various best practices. The feedback is valuable and can provide important insights for you to consider as the industry is always on the lookout to adopt newer marketing strategies.
Let us have a look into these top 25 Brands that made it big with their newer marketing strategies to influence the Indian ICT Industry.
As per Harvard business review, to become a living business, companies should expand their thinking to include the following five P’s - Purpose, Pride, Partnership, Protection and Personalization. These form a simple and comprehensive test of relevance. The first four extend from the top to the bottom of the psychological hierarchy — self-actualization or fulfilling your full potential, to safety, a more basic need. The fifth Personalization, enables companies to connect with customers around any of these needs.