Sanjeev Mehtani
Chief Sales Officer, Acer India 

BRAND POWER
Acer offers a comprehensive range of products under one roof, including desktops, laptops, AIO (All-in-One) computers, tablets, servers, Monitors, Interactive Flat Panels and projectors. This extensive portfolio enables the brand to provide full-fledged IT hardware solutions, offering convenience to its customers and enterprises. With a diverse and integrated product lineup, Acer has a unique advantage over other players in the market.

Acer prioritizes innovation, consistently pushing technological boundaries to meet evolving customer needs across various devices. By manufacturing most components locally, Acer optimizes its supply chain, ensuring quality and efficiency. It aims to make cutting-edge technology accessible to all, focusing on customer needs rather than brand recognition. By prioritizing these aspects and investing in research, operational efficiency, and customer engagement, Acer is confident in sustaining and enhancing its brand's value proposition in 2024 and beyond.

BRAND VIRTUE 
Acer prioritizes data-driven insights to gauge brand awareness and perception, which play a crucial role in informing its strategic brand decisions. By thoroughly analyzing metrics such as social media engagement, website traffic, customer feedback, and market research data, Acer gains valuable insights into how the brand is perceived by both consumers and stakeholders alike. By tracking key performance indicators related to brand sentiment, reach, and resonance, it allows Acer to pinpoint areas of strength as well as opportunities for improvement. These insights serve as a foundation for tailoring its messaging, refining marketing strategies, and optimizing product offerings to better resonate with its target audience.

By harnessing martech solutions, Acer further enhances its capabilities in data analytics, enabling it to gain deeper insights into consumer behavior, preferences, and trends. This empowers Acer to develop more targeted and personalized campaigns, ultimately strengthening the brand's connection with the audience in today's dynamic digital landscape.

BRAND STYLE GUIDE
Acer ensures seamless communication strategies across all touchpoints, whether its B2C website or retail stores. From pre-purchase inquiries to post-purchase support, customers encounter consistent communication experiences. Acer’s online platform features dedicated consultants who assist users in product selection through chat and call services, mirroring the personalized assistance available in its physical stores. This guarantees that customers receive the same level of service and support, regardless of their preferred purchasing channel. Furthermore, Acer’s commitment to consistency extends to its product offerings and promotions, ensuring a uniform experience regardless of where customers choose to make their purchases. Training is the integral part at Acer.

BRAND MESSAGING
At Acer, the core focus lies in a commitment to empowering individuals and businesses through cutting-edge technology solutions. Innovation, reliability, and competitive pricing are the cornerstones of its approach, ensuring that its offerings seamlessly align with the ever-evolving needs of customers. To deliver a unified brand experience across all touchpoints, Acer embraces a clear and resonant message that highlights Acer's dedication to innovation and customer satisfaction. Through integrated marketing communications across diverse channels, Acer engages with its audience comprehensively, fostering meaningful connections at every interaction.

Moreover, Acer understands the importance of online reputation management in today's digital landscape. By actively listening to and addressing customer feedback with promptness and care, Acer does not only safeguard its brand image but also nurtures trust and loyalty among its valued clientele.

BRAND INNOVATION
Acer, based in Taiwan, gains a significant advantage from its location in the heart of the technology sector's research and development hub. This strategic position allows Acer to have exceptional access to the latest technological advancements shaping the market. Central to its operations is a strong commitment to innovation, which drives the brand to continuously invest in R&D, maintaining its leading position. This dedication ensures that Acer incorporates the most advanced technologies into its products, delivering high-quality solutions that meet the changing needs of customers. Additionally, Acer prioritizes manufacturing excellence by implementing top-tier processes to uphold strict quality standards across its entire product range.