Bolstering its commitment to help build a truly self-reliant Bharat


By MYBRANDBOOK


Bolstering its commitment to help build a truly self-reliant Bharat

“At the heart of CP PLUS lies a profound commitment to enhancing partner and channel growth through streamlined go-to-market strategies.”

 

Aditya Khemka
Managing Director, CP PLUS (Aditya Group)

 

 

BRAND POWER
CP PLUS is dedicated to spreading a sense of security to every corner of India. With a deep understanding of the evolving security needs, CP PLUS offers customized solutions for corporates, public enterprises, educational institutions, governments and entire smart cities.

 

As the demand for reliable security solutions is increasing across various sectors, CP PLUS has been playing a pivotal role in making advanced security and surveillance solutions readily available. We cater to diverse project requirements, such as Oil & Gas, Banking, Transport, Law Enforcement, Healthcare and Retail, and more developing specific products and integrated solutions for each sector.

 

CP PLUS champions the “Made-in-Bharat” ethos, harnessing India’s capabilities to take the nation onto the global stage. Producing to meet the needs of the growing India, CP PLUS has set up one of the largest manufacturing facilities for surveillance products. With a total capacity of more than 2.5 Million units per month, this facility can be further expandable up to 5 Million to cater to global security demands.

 

The CP PLUS manufacturing facility in Kadapa, Andhra Pradesh has been integrated with state-of-the-art equipment, an air-conditioned and dust-free manufacturing area with ESD Flooring, multiple advanced and Fuji-made High-Speed SMT Lines, Camera assembly lines, packaging lines, MI and DVR FA lines and a myriad of testing equipment.

 

In order to accomplish the PM’s initiative for Atmanirbhar and to make India truly self-reliant, CP PLUS is on its way to adopt further Backward Integration of all components of Cameras and Recorders by producing Housing parts, Adapters, Cables, bare PCBs, etc. locally in India.

 

Brand Virtue  
The last year saw the opening of 7 CP PLUS World Experience Centers and over 35 CP PLUS Galaxy Stores, making CP PLUS security solutions readily available nationwide. Hundreds of more Galaxy Stores are set to open in Tier-II, III, and IV towns this year.

 

The profound commitment to partner and channel growth through streamlined go-to-market strategies is the key. These Galaxy Stores initiative transcends business expansion, fostering self-reliance and innovation across sectors. By expanding in smaller towns, CP PLUS nurtures local talent and entrepreneurship, offering communities access to state-of-the-art security solutions.

 

Leading the charge to improve and educate the security workforce, CP PLUS has also been organizing technology shows across the country on a regular basis. With thousands of participants excited to learn about the marvelous technological advancements CP PLUS is bringing to their town, each show witnesses huge engagement, where Distributors & System Integrators join the brand to upscale themselves and be more technologically advanced.

 

Through the Mission Tech program, CP PLUS provides comprehensive training and support, equipping partners to excel in the competitive security market. This includes training programs, workshops, and certification courses, enhancing customer satisfaction and building brand loyalty. Over the years, CP PLUS has successfully engaged over 50,000 partners across the country.

 

Brand Message  
At CP PLUS, innovation is at the core of our operations. We aim to build India into a global R&D Hub, capable of meeting the evolving needs of the global surveillance market. We have already established our R&D centers in Gurgaon and Manesar and will soon also have an Offshore Development Center operating as well.

 

We continually invest in research and development to introduce cutting-edge products that meet the changing demands of the market. Our focus on AI and IoT integration has positioned us as leaders in smart surveillance solutions.

 

Looking ahead, CP PLUS aims to expand its footprint both domestically and internationally. Our goal is to be the leading provider of integrated security solutions globally. We plan to continue our focus on innovation, partner success, and market expansion to achieve this vision.

 

Reiterating our almost 2 decades long journey having played the leading role in developing the surveillance industry in the country, we are further determined to realize the inherent potential of Bharat. Celebrating the spirit of Indian-ness, CP PLUS is focused on turning Bharat into a global powerhouse. 

 

 

 

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