Ashok Kumar
Founder & MD - RAH Infotech Pvt. Ltd.

Brand Perception
We leverage a comprehensive market intelligence framework and an advanced CRM platform to assess and utilize data-driven insights. These tools provide extensive data on customer buying patterns, market trends, and competitive landscapes, enabling informed strategic decisions. By harnessing these insights, we prioritize our strategies to better meet customer needs and stay ahead of market trends. Key metrics such as customer satisfaction scores, brand recall, engagement rates, and sales performance help us evaluate our brand strategy’s effectiveness. Regular feedback and surveys offer insights into customer perception, while brand recall measures our market presence. We monitor engagement rates across digital platforms to gauge the impact of our marketing efforts, and track sales performance to understand the correlation between brand campaigns and sales outcomes.
We ensure uniformity in brand representation by maintaining consistent messaging that reflects our core values and value proposition. This is achieved through close collaboration between sales and marketing teams and ongoing training on brand guidelines and marketing strategies. To measure the efficacy of our brand strategy, we employ metrics such as customer satisfaction scores, brand recall, engagement rates, and sales performance. Customer satisfaction scores are derived from regular feedback and surveys, offering insights into brand perception. Brand recall measures our effectiveness in creating a memorable brand identity. Engagement rates on digital platforms help evaluate our marketing campaigns’ impact, and sales performance metrics allow us to understand the direct correlation between our branding efforts and sales outcomes.

Standing out from the crowd
RAH Infotech stands out through our unwavering commitment to delivering authentic value to partners, customers, and OEMs, extending far beyond traditional marketing. We lead the market by pioneering advanced technologies in Cyber Security, Data Management, AI, ML, IoT, Predictive Analytics, and Intelligent Apps. Our robust global presence, headquartered in Delhi with offices across India and internationally in the Netherlands, Singapore, UAE, UK, and USA, further distinguishes us. To sustain and enhance our value proposition in 2024, we aim to expand our technology partnerships by continuously collaborating with innovative OEMs. Additionally, we will bolster our efforts, utilize our CRM for deeper customer insights, and drive digital transformation through SaaS, IaaS, and PaaS solutions.

Unique Value Proposition
Our value proposition centers on delivering world-class IT solutions that provide enduring business value, empowering our customers and partners to achieve their goals more effectively. To ensure consistent communication across all customer touchpoints, we utilize integrated marketing communications aligned with our value proposition. Personalized customer interactions, facilitated by our CRM platform, ensure relevant and tailored communications. Strategic content creation also plays a crucial role in educating and informing our audience about the benefits and applications of our solutions. By producing high-quality content that highlights our expertise and the value of our offerings, we reinforce our brand message across various channels.

Digital technology propelling growth
The IT industry is growing leaps and bounds and so is the challenge for customers to make the right decision in choosing the best of technology products and services. RAH Infotech is uniquely placed in picking up technology trends, opportunities, and cyber threats well ahead of time, as we have partnered with industry leading vendor partners to bring cutting edge technology solutions and services. Channel partners are taking full advantage of our collaboration to define and execute Digital Transformation, Data Centre Solutions, Cyber resilience, AI-ML based solutions, SOC Services, Cloud Services, MSSP solutions and new age technologies.
We use data gathered from multiple sources including customer success stories, industry events, technology forums, customer connects and our own CRM data points to orchestrate and create meaningful insights and help our partners and customers to make informed decisions in expanding their Digital Technology adaption and protect their IT investments. RAH Infotech will continue to give highest priority to empower partners and customers to adapt best practices and validations to improve their business performance leading to a successful digital journey.