Debraj Dam
Chief of VAD Venture - SupertronVAD

Forecasting Technology Growth
Supertron Group Founder & Group Chairman, Mr. V.K.Bhandari, in partnership with Mr. Debraj Dam, ventured into technology Value Added Distribution by establishing SupertronVAD (SEPLVAD) as its Founder & Chief of VAD on July 2nd, 2019. SEPLVAD primarily focuses on Unified Communication, AVS (Audio, Video, and Surveillance), DCS (Data Centre and Storage) and Cloud & Software (Cloud Applications) domain. This venture is aimed at leveraging a consultative approach to deliver unique solutions based on futuristic technology deployments including Audio-Video, Data, Software-Defined Applications, Cloud, Software Applications, IoT, and Analytics Management. SEPLVAD boasts a young and highly knowledgeable team of professionals with expertise in products, services, and market needs.
Since its inception, SEPLVAD has achieved rapid growth, establishing a significant presence in India. Also, it has established a strong foothold in the Asia and Middle East Africa region focused on delivering results for customers through unparalleled partner network & service excellence.
Technical and consultative approach to meet the unique needs of the environment:

•  A policy for standardization across Solutions and Service
•  Deep understanding of Technology & Enterprise Architecture across industries
•  Applications specific to vertical markets

Reinforcing Partner’s Belief
SEPLVAD has established strong partnerships with major global OEMs. Its focus lies in delivering domain-specific, integrated technology solutions that are agnostic to different sectors.

Unique Value Proposition
SEPLVAD doesn’t just keep pace in the dynamic world of Information Technology solutions; it strives to be ahead of the curve.
The brand stands out through an unwavering focus on three critical areas – in Unified Communication, AVS, DCS and Cloud Applications.
This strategic concentration allows it to cultivate unparalleled expertise in each domain, creating synergies that offer its clients a robust and efficient IT experience with the credentials of ISO (9001:2015).
The distinct features of SEPLVAD are Transformation into Cloud-Based Solutions with Network as a Service (NaaS), Desktop as a Service (DaaS) or Virtual Desktop Infrastructure (VDI), Cloud Push to Talk.

Strategic Planning With a Vision
SEPLVAD is a deemed OEM for renowned brands like Synology, AVer Media, AVer, Teltonika, and Zeevee. A “Deemed OEM” is a company that acts as the Original Equipment Manufacturer (OEM) for various government procurement of the Government e-marketplace (GeM) in India.
SEPLVAD leverages stack solutions across its core technology domains (Unified Communication, AVS, DCS, Cloud & Software) to optimize RoI and TCO of its niche offerings. This ensures adaptability to the evolving global technology landscape and focus on AI for inclusive growth of its partners and stakeholders.
By integrating real-time data from various sources, including customer interactions, social media engagement, forums, and corporate memberships in FSAI and AVIXA, SEPLVAD gains a comprehensive understanding of brand building strategies that empowers the company to become the preferred choice for consultants, partners, and customers.

Strategies for Consistent Communication
SEPLVAD ensures consistent communication across all customer touch points. It achieves this by promoting strong collaboration between the technical, marketing, sales, and customer success teams. Regular meetings and integrated communication tools foster this alignment, ensuring that all departments work towards the same brand goals as a brand ambassador.
It also employs advanced automation tools to track the effectiveness of its business strategies, regularly analyse metrics such as customer engagement, satisfaction scores, and brand sentiment.
These insights inform strategic adjustments, improvements and ensuring communication remains effective & aligned with the brand values.
In summary, SEPLVAD prioritizes research on various Eco-System Solutions, enabling the company to drive innovation, maintain competitive edge, and deliver cutting-edge solutions that empower its clients to achieve their business objectives.