Hrithik Roshan to endorse RuPay as Brand Ambassador
By MYBRANDBOOK
RuPay is reportedly planning to feature Bollywood superstar Hrithik Roshan in its upcoming campaign promoting the RuPay Credit Card that works on UPI, targeting Gen-Z with instant, seamless payments.
In addition to this, Roshan will also be the brand ambassador for RuPay Prime Volleyball League Season 3, powered by A23. An avid sports enthusiast, Roshan expressed his excitement about the partnership, calling it a natural fit due to his appreciation for the physical nature of volleyball. The third season is set to begin on February 15, 2024, and will be broadcast live on Sony Sports Network.
Tuhin Mishra, Managing Director and Co-founder of Baseline Ventures, welcomed Roshan’s association, highlighting his commitment to fitness and ability to inspire young athletes. Mishra emphasized that Roshan’s presence will add glamour to the league while increasing excitement and engagement.
Roshan praised the efforts of Baseline Ventures, Sony Pictures Network, Sony Liv, and Studio Next for their work on the league’s first two seasons, which saw impressive growth in viewership.
The RuPay Prime Volleyball League will feature nine franchises, including Delhi Toofans, the newest addition. The second season achieved a cumulative viewership of 206 million, reflecting the sport’s growing popularity.
The match schedule for Season 3 will be announced soon, with anticipation building for another thrilling season of volleyball in India.
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
Icons Of India : Debjani Ghosh
Debjani Ghosh is the President of the National Association of Software...
ICONS OF INDIA : SRIDHAR VEMBU
Sridhar Vembu is the chief executive officer (CEO) of Zoho Corporation...
Icons Of India : Bhavish Aggarwal
Indian entrepreneur Bhavish Aggarwal is the CEO of Ola, India’s larg...
NIC - National Informatics Centre
NIC serves as the primary IT solutions provider for the government of ...
C-DAC - Centre for Development of Advanced Computing
C-DAC is uniquely positioned in the field of advanced computing...
IFFCO - Indian Farmers Fertiliser Cooperative
IFFCO operates as a cooperative society owned and controlled by its fa...
Indian Tech Talent Excelling The Tech World - Steve Sanghi, Executive Chair, Microchip
Steve Sanghi, the Executive Chair of Microchip Technology, has been a ...
Indian Tech Talent Excelling The Tech World - Anirudh Devgan , President, Cadence Design
Anirudh Devgan, the Global President and CEO of Cadence Design Systems...
Indian Tech Talent Excelling The Tech World - ARVIND KRISHNA, CEO – IBM
Arvind Krishna, an Indian-American business executive, serves as the C...