Rashi Peripherals is Redefining ICT Distribution with Technology
By MYBRANDBOOK
Rajesh Goenka
CEO - Rashi Peripherals Limited
Standing Out From The Crowd
Rashi Peripherals is India’s fourth largest ICT distribution company in terms of revenue and infrastructure. It has one of the largest distribution networks of 51 branches, 50 service centers and 63 warehouses. With its robust network, the company caters to over 9900 channel partners in 705 locations. Rashi Peripherals has a comprehensive product portfolio of 60 global technology brands to cater the evolving needs of Indian consumers. Its distribution infrastructure, wide reach, strong product portfolio, consistent 20+ CAGR for the last 20 years and strong leadership make the company the most preferred distribution partner of brands and customers. It intends to continue the growth momentum and offer value-added support to its stakeholders.
Brand Strength
Rashi Peripherals primarily operates the two following verticals: Personal Computing, Enterprise and Cloud Solutions (PES) and Lifestyle and IT essentials (LIT). It distributes the entire gamut of IT products starting from a Rs 300 pen drive to machines required for building supercomputers. With this massive range of products and solutions in the portfolio, it caters to every technology requirement of its customers. It endeavours to make the latest technology available in every corner of the country. Rashi Peripherals has consistently added new brands and product categories to match the pace of technology advancement.
Fostering Growth Through Engagement
Rashi Peripherals caters to over 9900 channel partners in General trade (GT), Modern Trade (MT) and E-commerce. It believes in inclusive growth and hence, it makes substantial investments in the channel engagement activities. The company conducts roadshows in B, C and D Class cities to educate partners on new technologies. It also launches incentive schemes like foreign trip programs (FTS) to reward partners who achieve their business targets. It is probably the only distributor who organizes entertainment events for their family members. On the occasion of Women’s Day, the company organized a fun-filled musical night for their family members. All these efforts are focused on boosting the morale of channel partners and the company will continue to conduct such activities in the future.
Rashi Peripherals conducts roadshows in non-metro locations to educate small partners on technology trends and business trends. It also has performance-based reward programs, and incentive schemes to motivate them. Apart from conventional distribution, Rashi Peripherals offers value-added support such as technical support, marketing services, credit solutions and warranty management services.
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