Iris Global Services - “The Most Responsive Distributor”
By MYBRANDBOOK
Sanjiv Krishen
Chairman - Iris Global Services
Standing Out From The Rest
As a company, Iris Global Services is equipped with everything it takes to set it apart as “The Most Responsive Distributor. This includes a dedicated and highly diligent workforce, a robust and dynamic channel partner network, and energetic, partner-centric leadership.
More importantly, Iris Global Services is not just a distribution brand - it is an amalgamation of smart-minded individuals who focus on a strategy-oriented approach to meet the customized needs of all its business partners.
The company is always available seven days a week, always ready to burn the midnight oil to help partners. This is what sets Iris Global Services apart from the competition and enhances its value as a distributor.
For 2024, its plan is to keep working uphill with this sustainable approach while developing novel strategies to enhance the reach and make a stronger mark in the industry.
Brand Perception
Currently, data is the new currency. It is the driving force behind all the business decisions of Iris Global Services. Data helps the company to determine brand perceptions, enabling it to adopt strategies to improve and cater to the constantly shifting demands of the industry. Adapting to such changes can only be done via a data-driven approach, which Iris Global Services focuses on.
Uniformity in brand representation is highly necessary. However, like in everything, even representation must be tailored to suit specific needs of specific customers.
The company analyzes locations where it needs to strengthen its approach and support. It analyzes which of the OEMs can benefit from its reach and relationships with the partners and then plan strategies accordingly to increase business.
On the other hand, the measurement of Iris Global Services’ efficacy depends on several factors such as conversion rates, target achievements, enhanced channel partner base, and an increased product flow.
Iris Global Services and its people believe in a loyalty-based approach where the company can connect the partner to the brand and establish a value-based relationship that can benefit everyone with Iris Global Services being a strong and unwavering bridge between the two. With this it can maintain a perfect balance.
Unique Value Proposition
It is a rather simple and disciplined approach. The principal strategy is to help partners close business. It makes customer calls with partners and is there to provide tailor-made solutions. Iris Global Services executes all the necessary procedures at its disposal to ensure that it can touch upon the entire partner network completely, without leaving anyone behind.
To efficiently function as a team, it also engages in routine internal strategy formation which enables its multiple teams to engage in consistent and clear communication with the channel partner network. By maintaining a unified voice and consistent messaging, Iris Global Services has been able to build trust and reinforce the value it offers to partners.
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