Mylaraiah JN
Director- Sales, Enterprise Business, India & SAARC  CommScope 

DRIVING BUSINESS-ORIENTED GOALS       
India is one of the largest SME markets in the world. The pandemic has also accelerated the adoption of digitalization by SMEs. For companies to continue with innovative offerings, both tech and talent will go hand in hand.  
Against this backdrop, CommScope continues to invest in its manufacturing capacity including its facility in Goa and invest in new technologies to take advantage of the ‘fibre everywhere’ evolution. CommScope is celebrating 25th anniversary of the facility in 2023 with more than 6000 employees across India.  


In 2022, CommScope’s Ruckus Networks collaborated with the Indian Institute of Technology Madras Research Park (IITMRP) to open its second research and development facility, which focuses on developing cutting-edge wireless (indoor and outdoor) and networking technologies for global and Indian customers. 
Driving ubiquitous connectivity is the priority for governments around the world. The new generation network, 5G which needs significant densification to support higher data consumption and demand, will drive more fibre deployment globally. With rise in investments from network operators in network expansion and fibre rollouts, CommScope wants to bring critical infrastructure and network solutions to customers around the world, including an evolving Indian market. Its portfolio of products and solutions are also more closely aligned with the markets it serves. 

POWERING THE FUTURE WITH INNOVATION  
Over the last several years, India has seen drastic developments across industries, including communication and connectivity. India is the world’s second-largest telecommunications market. Fast digitalisation across industries has become the primary element to fuel the expansion of the telecom equipment industry. With the introduction of 5G in India, the government has launched a program to develop indigenous 5G technologies and standards. Technologies such as Cloud platforms, AI-based services, and modernization of applications, driven by 5G, will continue to spur IT growth. In turn, these trends will contribute to a greater data centre demand in India. According to Arizton Advisory and Intelligence, India data center market size was valued at $4.35 billion in 2021 and will reach $10.09 billion by 2027, growing at a CAGR of 15.07% during 2022-2027.   

REINFORCING COMMSCOPE’S BELIEF IN CUSTOMERS    
With digitalization, CommScope has moved towards online and digital platforms to make sure it continues to engage with its customers. The brand continues to build key programs that are helping to drive optimization and will lead to increased customer satisfaction. By putting customers at the center, CommScope continues to work toward the objective to provide best in class customer support, both online and offline, so that its customers can easily connect, communicate and collaborate with the brand. 

CAPITALIZING ON R&D EXPERTISE 
CommScope has been operating in India for more than 25 years, enabling top mobile network operators to meet the bandwidth demands for tomorrow’s digital future, with technology that includes outdoor cellular tower infrastructure, in-building wireless and indoor access points, small cells, distributed antenna systems, fibre optic connectivity, and data centre infrastructure. 


To support India’s digital transformation journey requirements, in 2017 CommScope established its first multi-million-dollar R&D and operations center in Bengaluru. It also added an India Innovation Center in the Goa facility in 2018 for the development and testing of Base Station Antennas. 


In July 2022, CommScope’s Ruckus Networks collaborated with the Indian Institute of Technology Madras Research Park (IITMRP) to open its second research and development facility, which focuses on developing cutting-edge wireless (indoor and outdoor) and networking technologies for global and Indian customers. 

POSITIONING FOR EXCELLENCE   
A strong brand will reinforce a company story and messaging and is something people can identify with and feel connected to. How the customer perceives the value, or what the brand stands for is likely defined by their interactions with a company. 


A strong brand must also reflect the company values and speak exactly what it stands for. Innovation remains the centre of everything CommScope does. Its continued investments in manufacturing and R&D demonstrate CommScope’s long-term commitment to India. The brand will continue to strategically contribute to India’s growing telecom sector while innovating faster and developing premium global solutions.