Rising Unicorns In India, brings ideas to ideate
By MYBRANDBOOK
It is all about the ideas playing the game…
Startups have the potential to be the engine of growth in long run. The Indian start-up ecosystem has been progressing well, despite the COVID-19 pandemic. The knowledge and ideas are communicated through a programming language that is API (Application Programming Interface). API enables the interaction between data pipelines, applications and devices that is essential to any online business infrastructure. It helps the start-ups to keep polishing and giving the finishing touch to offer services either to the existing technology & solutions or supporting the human need. Some of the biggest factors that venture investors are looking for in startups are uniform across the board for any technology vertical.
Every piece of software built today either uses an API or is an API. It has become an essential element in today’s digital economy-and that means the API growth rate is increasing at an explosive pace. API integration platforms allow businesses to communicate information between multiple APIs. There are millions of APIs available as on date. However, selection of the best API to suit your need is the foundation of the business strategy. Most of the companies have done substantial work into software integration, it further allows you to create a new API from an existing integration.
Startups in India are now the new trend setters and talk-of the-town in the global investor market. These Startups are led by young Indians who have been inspired to take up various innovations and challenges to address the concern of the Indian as well as the global consumers demand and need with reasonable prices. In the year 2021 we have seen Eleven Indian companies have achieved the status of Unicorn and they are Digit, Innovaccer, Infra.Market, Five Star, Meesho, Cred, Pharmeasy, Groww, ShareChat, Gupsup and Chargebee, these companies were able to achieve this status because of their disruptive ideas and helping the industry and verticals to grow.
Scalability will always be one of the most important factors for those looking to invest in a successful startup. API integration platforms allows you to create new APIs with the click of a button, saving you time and money while allowing you to get the most out of your existing technological investments. Currently, India is home to 48 unicorns - startups with valuation of over USD 1 billion. To facilitate the growth of startups, the Indian government had announced the 'Startup India, Stand-up India' initiative. As on December 23, 2020, the Indian government has recognised a total of 41,061 startups and 4.7 lakh jobs have been reported by more than 39,000 startups. And, this number is likely to increase in coming years with technology to play a big role.
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