Intel to roll out specialized AI chips for cars
By MYBRANDBOOK
Intel will be rolling out an AI-focused chip for the automotive sector. As Intel describes it, the new technology will be “the first-generation AI-enhanced software-defined vehicle system-on-chip (SoC),” designed to power generative AI features in vehicles.
“Intel is taking a ‘whole vehicle’ approach to solving the industry’s biggest challenges… Driving innovative AI solutions across the vehicle platform will help the industry navigate the transformation to EVs,” Jack Weast, vice president and general manager of Intel Automotive, said in a statement.
The SoCs will help enhance driving experiences through AI-powered navigation, voice assistants, vehicle controls and other functionality, such as video conferencing and video games.
The company said that the SoCs will also allow passengers and drivers to be monitored for unsafe behavior, such as making sure kids are buckled in the back seat. Vehicles outfitted with the chips will get new features via over-the-air software updates, much like smartphones, instead of through the addition of new parts.
Intel also announced its first buyer for the new chips, Chinese auto maker Zeekr, an EV sub brand of Geely. Zeekr will use the SoCs for an “enhanced living room experience in vehicles.”
The first Zeekr vehicle featuring Intel’s AI chips is expected to appear on roads later this year. Intel also said it was in negotiations with a number of other carmakers, but didn’t list any names beyond Zeekr.
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