Blue Tokai receives investment from Deepika Padukone’s Ka Enterprises
By MYBRANDBOOK
The venture company Ka Enterprises of actress Deepika Padukone has made an undisclosed investment in speciality coffee manufacturer Blue Tokai. Ka Enterprises has joined Gurugram-based Blue Tokai’s Series B round, announced in January this year, in which it raised $30 million at a valuation of around Rs 650 crore. The round was led by A91 Partners.
Slay Coffee, backed by Fireside Ventures, Alteria Capital, and Rebel Foods; Third Wave Coffee Roasters; Sleepy Owl Coffee; Hatti Kaapi; and Rage Coffee are just a few of the companies that compete with Blue Tokai in the crowded specialty coffee market. Additionally, these established businesses like Starbucks, Cafe Coffee Day, and Barista compete with these startups.
Ka Enterprises has previously backed startups such as Atomberg Technologies, BluSmart, Purplle, Epigamia and Bellatrix Aerospace.
In India, coffee shop chains are now expanding more quickly than quick service eateries. With double-digit growth, major brands including Tata Starbucks, Costa Coffee, and Barista have highlighted India as a top growth area. Additionally, modern specialty coffee companies like Blue Tokai, Third Wave, and Slay are taking advantage of a thriving coffee culture, as are newcomers to the worldwide market like the British brand Pret a Manger and the Canadian chain Tim Hortons.
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