Sandip Pradhan, Chief - IT Exide
By MYBRANDBOOK
“It is imperative that organizations identify knowledge gaps in critical areas”
A micro segment is defined as that exact part of the general buying category that triggers the purchasing decision—not the category itself. Going forward, organizations will need to know their micro segments, and their supply chains must be able to effectively service them based on the business strategy. To put it another way, adopt a B2C (business to consumer) mindset even if operation is predominantly B2B (business to business). |
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