Inside Tata's Super App TataNeu
By MYBRANDBOOK
Tata Digital has recently launched its Super App called TataNeu on both Android and iOS platforms. The app is currently available to all for download but only available for its employees.
The app says: Shop, eat, travel, and more; earn rewards and simplify your payments. Once you click ‘Let’s start’ at the bottom, the app asks you to enter your mobile number to share an OTP.
Below this, it is written that the app is currently open for the members of ‘Tata family.’ However, it takes you to the main page of the app once you enter a corporate email.
With this, it seems Tata is testing water in a beta version mode before TataNeu’s estimated grand launch in early 2022.
The app has four options on the top:
Scan & Pay, Send Money, Pay Bills and Finance. The ‘Finance’ option lets users apply for Tata Capital’s Qik EMI card where it offers a credit limit of up to INR 1.5 lakh. This also allows users to get insurance on their credit cards and home belongings.
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