“Digital transformation is the only solution to get the better experience and touch base the customers”
By MYBRANDBOOK
Dr. Vineet Bansal
CIO
Greenpanel Industries
Key Priorities of 2020
Most of the businesses get affected due to Covid-19 pandemic. Main priority before everyone will be to streamline their business. New technologies which can take business to online and help business grow by virtually reaching the customers. Technologies which can help businesses to bring productivity will be on demand. Security will also be another side of it because security for these platforms will be equally important to secure data from competitors.
Combining Breakthrough & Fusion approach
Fusion and breakthrough approaches along with optimized cost will be most important in this situation. Breakthrough approach can give innovative technology to the business which can offer exponential growth wherein fusion approach can give cost optimized solutions to help business to operate.
IT budgets will shrink, so optimization of cost will be the most important factor and selective approach of solutions will be the need of the time. Business will expect more with less and with no compromise on quality. So Technologies need to be cost effective and affordable for business.
Cyber Security
As more businesses are starting their digital journey, cyber threats will also increase. This will be the time where businesses have to focus to protect their online data / Emails from cyber threats. Protecting from cyber threats will be most important and will be part of the digital journey. CISCO has a bunch of solutions to protect businesses from cyber threats and business has to make these solutions part of their digital transformation journey.
Achieving Digitalization
The success and failure of the company depends on how best they are doing in their businesses, what is their customer experience. Someone can do better than others without using technology also but this needs a different thought of skills which now seems impossible without using technology. So, technology has become the heart and soul of businesses. Latest lesson of Covid-19 cannot keep businesses away from technology which is secure, cost effective and helps business to increase productivity and overall customer experience.
“This is true that year 2020 will be focused on overall customer experience. But this will happen only when business will start adopting digital transformation. Businesses who have not started their digital transformation journey yet, they will be forced to start because there will be no other option left for them. Digital transformation is the only solution to get a better experience and touch base the customers. We have started our digital transformation journey long back and it’s time now to focus on customer experience.”
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