Brand Positioning vs. Marketing Tactics 

Our focus is to deliver products that are tailored to fit the consumer needs. Our brand philosophy of ‘Breaking barriers between people and technology’ gives us a unique position in the customers’ minds. Our customers have immense faith in Acer and they believe that our products are best at innovation and that too at an affordable price range. Our customers’ constant belief in the brand has helped us achieve ‘India’s Most Trusted Computers Brand’ Award in 2016.

Good Data for a Good Brand Strategy 

At Acer, we have been meticulously referring customer data for our brand strategies. This approach has been offering us insights on the market, customer expectations and tastes. Bigger and better data has provided us the ability to see what was previously obscure progress operations, customer experiences and strategy. Using various digital and offline mediums, we have identified customers’ need, their expectations towards Acer and basis that we have designed and planned our campaigns and strategies. 

R&D driving Growth

Acer was one of the first few companies to realize the importance of transforming itself into a technology first business. The basic premise of the company is to create meaningful innovations that will enable enterprises to do more, do better and do fast in a simple yet powerful manner.

Over the years, Acer has traversed numerous, diverse horizons. Being a technology vendor, it has been ahead of the curve and has moved beyond just being a computing-only brand. Its brand philosophy of ‘Breaking barriers between people and technology’ and its strategy of ‘progressive design’ is constantly bringing to life bleeding edge engineering and design powered by R&D that resonates with changing consumer behaviors. 

“Customers” and “innovation” are the two dynamic forces that have enabled Acer to respond to the market challenges. Going forward it will help us position our brand even better. In line with innovation, we plan to bring some truly path-breaking products to the market that will complement our existing line up. We see huge potential in convertible, thin & light computers and our strategy is aligned to serve the market needs. 

Since customer service has a key place in our strategy, we plan to expand our retail and service center presence across the country by going to smaller and rural towns. The core idea behind launching these stores is to provide consumers with an immersive experience of Acer’s vast range of products and services under one roof and provide many first time buyers a PC with an easy ownership experience, which will help to provide computer literacy and pushing India to be truly digital. 

Route to Market Strategy

Acer is giving highest priority to quality in all aspects of its operations - from product design to manufacturing to after-sales service. Beside this, we also see new growth segments like gaming where we have a full portfolio of PC gaming products, which has garnered worldwide acclaim. The next 3 years will also see more adoption of IoT products and VR and we are well poised to address that market.