Web 3.0 is all about personalization
By MYBRANDBOOK
Web 3.0 will be the next phase of growth for web businesses, building on the interactive and socially connected websites of Web 2.0 and the informational sites from Web 1.0.
Web 3.0 is an upgraded version of Web 2.0 and is characterized by creating a virtual world within the Internet through websites such as online virtual shopping malls, which allows users to interact with each other and buy products.
The metaverse and web3 are intricately intertwined. Although theoretically, web3 and the metaverse are reliant on one another, the technology overlap makes their relationship symbiotic. Wolfram Alpha and Apple's Siri are two examples of web 3.0 applications. Siri uses speech recognition techniques and artificial intelligence to search and deliver results.
Web 3.0 offers not only personalization but also the Semantic Web, which provides a framework for information to be reused and shared more easily among programs, communities, and companies.
The difference between Web 2.0 and 3.0 is that Web 3.0 is more focused on the use of technologies like machine learning and AI to provide relevant content for each user instead of just the content other end users have provided.
The Semantic Web is not a separate Web but an extension of the current one, in which information is given well-defined meaning, better-enabling computers and people to work in cooperation.
An expert says, data collection—and abuse—is basically built into the core of how web 2.0 operates. Apps need money and they get it by monetizing your data. In web 2.0, you are the product.
More and more people are showing they care about data privacy and doing something about it. They’re leaving platforms like Facebook, getting smarter in their use of ad blockers and VPNs and turning to new models like Web3.
Going forward, Blockchain is going to become a helpful tool for advertising and marketing. Its decentralized ledger technology helps marketing and advertising teams better manage data, gain deeper insights into audience interactions with ad campaigns and cultivate meaningful customer relationships.
Technologists say, Web3 is the path to the future, but maybe it is only a rest stop on the way to a fully realized AI network that would constitute a true digital brain.
For advertisers, this presents a problem: Users want privacy, governments are regulating it and Big Techs are dragging their heels. As people leave these tech platforms, ad inventory goes down, ad prices go up and ROI on ad spend dips down-and-to-the-right. But Big Tech still boasts billions of users.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Bolstering its commitment to help build a truly self-reliant B
CP PLUS is dedicated to spreading a sense of security to every corner of In
Acer addresses evolving customer needs by consistently pushing
Acer offers a comprehensive range of products under one roof, including des
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
DRUVA SOFTWARE PVT. LTD.
ADITYA INFOTECH LTD.
VERSA NETWORKS INDIA PVT. LTD.
NUMERIC INDIA, A Group Brand Legrand
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : SANJAY NAYAR
Sanjay Nayar is a senior finance professional in the Indian private in...
ICONS OF INDIA : RAMESH NATRAJAN
Ramesh Natarajan, CEO of Redington Limited, on overcoming ‘technolog...
Icons Of India : Anil Kumar Lahoti
Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TR...
PARTNER SPEAKERS
PSU
IFFCO - Indian Farmers Fertiliser Cooperative
IFFCO operates as a cooperative society owned and controlled by its fa...
IOCL - Indian Oil Corporation Ltd.
IOCL is India’s largest oil refining and marketing company ...
C-DAC - Centre for Development of Advanced Computing
C-DAC is uniquely positioned in the field of advanced computing...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - NEAL MOHAN, CEO - Youtube
Neal Mohan, the CEO of YouTube, has a bold vision for the platform’s...
Indian Tech Talent Excelling The Tech World - Sundar Pichai, CEO- Alphabet Inc.
Sundar Pichai, the CEO of Google and its parent company Alphabet Inc.,...
Indian Tech Talent Excelling The Tech World - RAVI KUMAR S, CEO- Cognizant
Ravi Kumar S, appointed as CEO of Cognizant in January 2023, sets the ...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
