Tim Cook feels AI could cut down on iPhone use as tasks may take less time
By MYBRANDBOOK
Following the release of new AI enhancements by Apple, Tim Cook stated that there is a "significant possibility" that customers will use iPhones less with the introduction of Apple Intelligence. According to him, everyone may find that time-consuming jobs take less time as Apple Intelligence becomes increasingly intelligent. Tim Cook said that Apple has never been motivated to have people spend their lives on their devices.
Apple announced that it will integrate AI into its systems using a number of AI features that will be available on Apple devices with its latest software. The updates include a new and improved Siri with better language understanding, text capabilities, integration across apps, Writing Tools, and a revamped Photos app. Apple also announced its partnership with OpenAI owing to which users will be able to opt into a ChatGPT-powered Siri. Tim Cook said that Apple has never been motivated to have people spend their lives on their devices. He said, "Our model is not one that needs engagement to succeed. Our model is one where we want to empower you to be able to do things that you couldn't do otherwise."
The company has also added several features to the iPhone to inform users about the time they are spending on their devices which can help reduce their usage. These include features like Screen Time that track how much time you spend on your iPhone and put it "a bit in your face," Tim Cook said.
Apple is aiming to give consumers tools to do "incredible things" that they couldn't do otherwise, he said, asserting, “That's what motivates us.” Earlier Tim Cook said that he monitors his Screen Time "religiously" and also uses Focus settings to silence his phone or only receive specific notifications.
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