Adoption of latest technologies has boosted the business digital transformation journey
By MYBRANDBOOK
Venkat Ramani
CTO, Alliance Broadcasting (News7tamil)
Technology blueprint for year ahead
Emerging technologies hold the key to outmaneuvering our competition cost-effectively. AI, Cloud, Data Analytics, IoT, and Machine Learning, lead the charge of technologies that add new customer experiences. We need to make sure to use the right technology, incorporate automation tools, manage passwords effectively, use the technology where we need the help most, organize our time with a calendar app, and all with setting clear goals and keeping it simple.
Latest technologies influencing growth
Artificial Intelligence (AI) and Automation have a role in delivering the data that businesses will need in the next few years. The whole world is moving to digitization, our focus will be on Edge computing, Smarter devices, datafications, AI and Machine Learning, Virtual Reality, Augmented Reality and Cybersecurity.
Fortifying organization from cyber threats
The increasing adoption of Robotics, IoT (Internet of Things) technology, and automation creates many opportunities for hackers in a sector that has not prioritized Cybersecurity in the past. To prevent our’s we are strengthening with the help of multi-level authentication, Behavioural Analytics, Distributed cloud Technology, Artificial Intelligence, Automation, Machine learning & Passwordless authentication.
Reiterating the brand identity
Branding is one of the most critical aspects of every business, identity hence involves font choices, colour palette, types of graphics we use, logo and its variations to be used, voice-over we adopt in stories, the latest software/tools/ technologies to give the content/news much faster than others in reaching the audience, and our quality of managing the content and visuals to create a better impact on the viewing.
Digital technologies aiding to win customer trust
Building customer trust is important for people in many areas of a company to consider. We focus on our content and deliver this with the most trusted news. Viewers will always follow us for the most trusted content with a good clarity.
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