Samsung records over 12 lakh smartphones sale on the first day of festive sales
By MYBRANDBOOK
Electronics major Samsung India has sold more than 12 lakh Galaxy smartphones on the first day of online festive sales at Amazon and Flipkart. In value terms, Samsung sold Galaxy devices worth over Rs 1,000 crore in 24 hours.
Samsung has cut the prices of Samsung Galaxy S20 FE 5G, Galaxy S22 Ultra, Galaxy S22, Galaxy M53, Galaxy M33, M32 Prime Edition and Galaxy M13. The company also slashed the prices of Galaxy smartphones in the range of 17 to 60 percent for the festive season sales.
Samsung said, “On Day 1 of Amazon’s Great Indian Festival, Samsung was the number 1 smartphone brand, with every third smartphone being a Galaxy. Galaxy M13 was the number 1 bestseller.” The company said it doubled its market share on the platform on Day 1 of Flipkart’s ‘Big Billion Days’ sale.
According to the market research firm IDC, Samsung had 16.3 percent market share in the second quarter of 2022 with shipments of 5.7 million units. “With a strong start to the festive season sales, Samsung is set to consolidate its 5G and overall smartphone leadership in the country,” the company added.
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