Can VMware lead the battle of hyperscalers?


By MYBRANDBOOK


Can VMware lead the battle of hyperscalers?

Hyperscaler cloud service providers bring global business solutions outsourcing and consulting capabilities to support and enable organizations to migrate, adopt, and build cloud-native offerings. These providers leverage their cloud professionals' experience and talent to consult on platform re-architecture, application development, data migration, and transitioning services from technology stacks into macro and microservices hosted in a data center on-premise, private cloud, public cloud (hyperscale), or any combination.

 

With an infinite increase of data, applications, connections, and workloads taxing an organization's ability to adapt and develop to new platforms, DevOps, testing, security, and governance requirements are hamstringing innovation, processes, and go-to-market efforts. As a result, organizations are working with partners to transition storage, computing, back-up, and hosting services to cloud-based platforms to leverage the scale and compute power they can provide.

 

Hyperscaler: Provides computing architecture to appropriately scale as customers increase system demand. Hyperscaling typically involves seamlessly provisioning and adding compute, memory, networking, and storage resources to a given node or set of nodes that comprise a larger computing, distributed computing, or grid computing environment. Examples of hyperscalers are Amazon AWS, Microsoft Azure, Google GCP, Alibaba AliCloud, IBM, and Oracle.

 

Presently, VMware's strategy is to offer an overlay to businesses that find themselves using hybrid multi-cloud can link those resources with virtual networks and apply consistent security policies instead of having to treat each of their clouds as a silo.

 

 

That approach competes with hyperscalers by giving VMware customers the chance to adopt multi-cloud with (theoretically) less complexity and pain, rather than feeling they might need to commit to fewer clouds for the sake of simplicity. But it also complements hyperscalers, who know that hybrid multi-cloud has happened – mostly by accident, rather than as a result of planning or strategy – and needs to be accommodated before it irritates customers.

 

Going forward, We are at an inflection point in the industry where the cloud is being adopted more and more by the telecom segment. AWS, Microsoft (via its Azure cloud) and Google Cloud have all made their intentions plain: They want to bring the telecom industry into the cloud.

 

That's not really a surprise, of course. A wide range of industries – from media to government to financial services – have already put much of their core digital infrastructure into the cloud. So now it’s the turn of the telecom Industry…

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