Top 25 Brands 2020 - HP INC.
By MYBRANDBOOK
ENRIQUE LORES, CEO
KEY DIFFERENTIATOR: Hewlett Packard Inc. is an American technology company, which develops personal computers (PCs), printers and 3D printing solutions. It has managed to retain its position as the no. 1 across all product categories. The reason of success behind it is to keep reinventing products with a vision to create technology that makes life better for everyone and everywhere, around the globe.
PRODUCTS & SOLUTIONS: Personal Computers (Desktops & Laptops), Printers, Digital Press, 3D Printers, Scanners, Copiers and Displays.
BRAND VISIBILITY: HP is a computing company first and foremost, that’s evident through their PC and Printing business. HP has a unique approach to immersive computing through a continued use of their 3D camera technology that they originally developed with the Sprout.HP’s 3D printing technology works a lot like a regular printer would, utilizing a lot of the same technologies and uses a heat/light activated bonding agent to create layers of printed material based on the company’s unique powder that acts like ‘3d paper’.
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