'Made for India, Priced for India' – Krutrim’s new pricing strategy for Ola Maps
By MYBRANDBOOK
Aiming to boost and promote digital independence, Krutrim has rolled out a new roadmap and pricing strategy for Ola Maps. This new plan includes a bunch of powerful APIs and SDKs, specially designed for Indian startups, students, and developers. Ola terms this new strategy as "Made for India" and "Priced for India". The announcement comes days after Google announced that it is reducing its Maps API fees by 70 per cent for Indian developers and startups.
To this, Bhavish Aggarwal, the founder of Krutrim and Ola CEO, responded in his blog, "Google has responded by reducing their prices by 70 per cent and offering payment in ₹. While this is a step, it's long overdue. We believe Indian developers deserve better than last-minute concessions. Why did it take an Indian challenger to prompt this change?"
Krutrim claims its goal is to create mapping tools that are both advanced and affordable. This will help Indian businesses and developers innovate without breaking the bank. He further emphasised the need to build alternatives to big tech and support homegrown innovation.
He said, “It’s time we build world class alternatives to big tech giants and empower Indian innovation. I’m very excited to announce a further reduced pricing structure and our future product roadmap for Ola Maps. While all main APIs are supported by Ola Maps today, we will be feature-complete for all kinds of APIs, SDKs and niche use cases by December.”
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