Google Maps reduces costs by 70% following Ola Maps' free trial in India
By MYBRANDBOOK
With effect from August 1, Google has lowered the cost of its Maps platform by up to 70% for Indian developers, using a new pricing model that is tailored to each nation. The internet behemoth is now taking rupees as payment for subscriptions and is giving developers that use the Open Network for Digital Commerce (ONDC) a 90% discount.
The steep slash in its pricing by Google Maps follows Aggarwal’s appeal to Indian startups to use local alternatives such as Ola Maps. The company is giving one-year free access to Ola Maps for all developers.
MapMyIndia is another local alternative to Google Maps. This move by Google Maps is notable as the company has never decreased its prices in India and experts see it a bid to protect its market share and leadership position in India.
Earlier this month, Aggarwal had said that Ola Cabs had completely exited Google Maps and moved to its in-house Ola Maps. As per Aggarwal, this measure is expected to save Rs 100 crore a year for Ola.
“Dear @Google, too little too late! Reducing prices for @googlemaps, “offering to price in ₹” after #ExitGoogleMaps. Don’t need your fake generosity…” Aggarwal said in response to Google Maps’ new policy.
This is not the first time Aggarwal has been at loggerheads with a global giant. In May, Aggarwal moved the ride-hailing platform’s workload from Microsoft’s cloud platform Azure to his own ‘Krutrim’.
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