Top 25 Brands 2020 - APPLE INC.
By MYBRANDBOOK
TIM COOK, CEO
KEY DIFFERENTIATOR: Apple products are intuitive and easy to use, which means they are also easy for your business to support and the brand stands for the Quality, Signature and Loyalty to its niche premium clientele. Apple’s strategy for localized branding approach for the countries and markets it operates in makes it a successful brand worldwide. Not only does Apple attracts consumers with its global branding consistency and sleek products, but it also caters to buyers’ emotions.
PRODUCTS & SOLUTIONS: iPhone -smartphone, iPad -tablet, Mac PC, iPod portable media player, Apple smartwatch, Apple TV, Apple AirPods wireless earbuds, macOS& iOS, Safari web browser, iTunes store, Mac App Store, Apple Music, Apple TV+, iMessage, iCloud and Apple Pay and a range of accessory, service and support offerings.
BRAND VISIBILITY: Apple's brand awareness tops all other global tech companies. Their ability to keep their branding simple, aesthetically pleasing, and also marketing in an exciting and informative way hugely contributes to their branding success. Apple is one of the world's most successful and profitable technology company. As per IDC, in the premium ($500 or Rs 36,000 and above) segment, Apple reached a record 75.6 per cent market share.
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