Is Airtel to achieve ARPU of Rs. 200-300?
By MYBRANDBOOK
According to the news, Bharti Airtel will soon to achieve the target of average revenue per user (ARPU) of Rs. 200-300 in the coming months. The company has been targeting this ARPU range for long because since the launch of Reliance Jio in 2016, not only Airtel but also other telecom operators have not been able to reach this target.
But, now, the company was hopeful of achieving this ARPU soon, Gopal Vittal, Managing Director and Chief Executive Officer, India & South Asia, Airtel, said in an earnings call. During the quarter gone by (January-March), the company reported that its ARPU increased by Rs. 19 in the quarter to hit a level of Rs. 154.
Vittal said this growth in ARPU was without any tariff hikes and that is a good sign for growth. And, as the difference between pre-paid and post-paid customers are narrowing, and with customers shifting from 2G to 4G, there will be significant growth in future.
Covid impact
He said this number would have been even better if not for the sudden jolt of Covid-19 that the company dealt with. The quarter also saw strong post-paid net additions. This pandemic has been unprecedented and has destroyed millions of livelihoods and keeping in mind the Airtel teams have been working from remote locations to keep the network humming and risking themselves to keep customers connected.
Earlier, Airtel has reported a consolidated net loss after exceptional items at Rs. 5,237 crore, for the fourth quarter ended March 31 as compared to a net profit of Rs. 107 crore in the corresponding period last year.
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