Panasonic mobilizing new business opportunities for the digitized culture
By MYBRANDBOOK
Sarthak Seth
Chief Marketing officer Communications, Panasonic India
Brand Positioning vs. Marketing Tactics
The heart and soul of every business success lies in its leadership and overall marketing capabilities. They all resonate with the holistic idea of brand development and recall. The biggest shift being witnessed in today’s marketing world is the depth of research consumers are willing to dive into before making their final discussion over buying a product. In categories as diverse as electronics, financial services, and healthcare, consumers are increasingly ignoring push marketing, preferring instead to use the Internet to research products and decide which ones to buy.
Large and medium enterprises are companies who have the strength to invest in marketing activities beyond the conventional and powerful word of mouth practise. This however should further be accompanied with different and relevant marketing initiatives and should resonate with the brand’s identity.
Although India has a long way to go towards completely digitizing itself, it has however remarkably accepted the concept and the opportunities it brings with it. With the exponential growth of IoT and digitization, connecting everything, securely and seamlessly, has become a true art. What is required, is for the industry to enable architectures that allow for convergence of a growing array of access technologies, end devices, sensors, software layers, analytics and solutions to come together. The enabling of such processes will open the gates to several new opportunities for emerging businesses within the new technological domain.
We at Panasonic India have been working continuously towards mobilizing new business opportunities within the digitized culture. We successfully installed Panasonic Toughpads within 3500 UP police cars under the ‘UP 100’ project to assist the police with the automation of FIR within their entire system. Under the government’s smart city project we have triumphantly been able to deploy security and surveillance cameras in cities like Panchkula, Guragoan, some parts of Haryana and Uttar Pradesh as well.
R&D driving Growth
Panasonic is accelerating product innovations by leveraging developmental capabilities nurtured in India and have collaborated with TCS for our innovation centre in Bangalore. This will help us to bring together Panasonic’s research and development efforts under one cohesive umbrella. We will invest INR 240 crore over the next five years in the centre.
We have also collaborated with TATA ELXSI for the establishment of an R&D centre in Bangalore, which will develop technologies such as artificial intelligence and robotics from India for its global operations and help in product designing in local product manufacturing. We also invested INR 115 crore for the setting-up of a refrigerator factory and have plans to set up a factory for Air Purifiers as well.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Cisco building a trusted and resilient future for the nation
Security is foundational to everything Cisco does and customers insist on e
In India, 88% of Indian business leaders are planning to inves
As we move through 2024, it has become increasingly clear that AI is not ju
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
TATA CONSULTANCY SERVICES
LENOVO INDIA PVT. LTD.
VEHERE INTERACTIVE PVT. LTD.
SAMSUNG INDIA ELECTRONICS LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : S KRISHNAN
S Krishnan as the secretary for the electronics and information techno...
SHAKTIKANTA DAS
Shaktikanta Das is serving as the current & 25th governor of the Reser...
Icons Of India : Dr. Sanjay Bahl
Dr. Sanjay Bahl has around four decades of experience in the ICT indus...
PARTNER SPEAKERS
PSU
RailTel Corporation of India Limited
RailTel is a leading telecommunications infrastructure provider in Ind...
CSC - Common Service Centres
CSC initiative in India is a strategic cornerstone of the Digital Indi...
NPCI - National Payments Corporation of India
NPCI is an umbrella organization for operating retail payments and set...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - PADMASREE WARRIOR, Founder, President & CEO - Fable
Padmasree Warrior, the Founder, President, and CEO of Fable, is revolu...
Indian Tech Talent Excelling The Tech World - JAY CHAUDHRY, CEO – Zscaler
Jay Chaudhry, an Indian-American technology entrepreneur, is the CEO a...
Indian Tech Talent Excelling The Tech World - Soni Jiandani, Co-Founder- Pensando Systems
Soni Jiandani, Co-Founder of Pensando Systems, is a tech visionary ren...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
