Odisha Tourism Department taps AI analytics Services to revamp its Portal
By MYBRANDBOOK
Inspired by the spike in domestic and foreign tourists’ arrivals, the Odisha tourism department has gone for a revamp of its website.
In the new portal, the state has deployed Adobe Experience Manager (AEM) that conflates artificial intelligence and analytics to provide better services to the tourists.
The department has gone for aggregation of five websites into one website to create a consolidated portal to create a one-stop solution and a single identity of Odisha for a prospective tourist.
“We have merged the websites as you cannot have multiple positioning for promoting tourism. Apart from tourism packages, the portal will offer transaction services to the tourists. Driven by intelligent analytics, the revamped website will offer a one-stop solution to the tourists”, said a senior government official.
Among states, Odisha is pioneering use of AEM platform in the country which is already currently in vogue in Australia and Visit Florida portals.
It is also used by ‘Incredible India’. AEM is Adobe’s platform and it enables customized and personalized user experience based on the user’s search preferences and ensures enormous cloud repository to maintain and manage digital assets. With AEM tool, the new website will be mobile friendly and has a very strong analytics tool. The website Analytics will actually help determine a correlation between the success of the Digital Drive and the actual tourist influx in the state.
The department plans to feature on the website, an end to end trip planning capability including online booking with eco-tour nature camps, Panthanivas and hotel aggregator Oyo rooms. The end to end trip planner will include publishing of various trails and tour packages by DoT (department of tourism) recognized travel agents.
The trip planner will also allow tourists to book and plan entire trails and packages including the smallest details like tour guides and transportation etc. By on-boarding local tourism influencers such as travel agents, tour guides, hoteliers the department is sure that inclusivity in the digital initiative will bring about a drastic change in the tourism in Odisha.
Each travel agent will get a profile and a dashboard through which they can update their contact details, view and answer online inquiries and publish their trails. A similar functionality will also be extended to hotels , lodges, guest houses etc. going forward allowing them to feature their top deals.
The website bolstered by the social media promotions intends to put Odisha on the map and bucket list of every international and Indian tourist by offering off beat destinations and trails and a seamless planning capability.
Odisha tourism’s investment and commitment to this Digital Initiative and revamp will soon turn 'Odisha –Incredible India’s best kept Secret' into 'Odisha- the Hottest go-to destination for any culture, heritage, spiritual or eco enthusiast in the world'.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Alpha Max offers high end solutions in the network space to en
The vision at Alpha Max is to attain quality as the trademark and create a
Delivering Critical Business Communication Solutions to Enterp
Arya Omnitalk and Syntel’s comprehensive suite of solutions and more than
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
POLYCAB INDIA PVT. LTD
EXATRON SERVERS MANUFACTURING PVT. LTD.
RELIANCE JIO INFOCOMM LTD.
HAVELLS INDIA LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : ROSHNI NADAR MALHOTRA
Roshni Nadar Malhotra is the Chairperson of HCLTech, a leading global ...
ICONS OF INDIA : SANJAY NAYAR
Sanjay Nayar is a senior finance professional in the Indian private in...
Icons Of India : Anil Kumar Lahoti
Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TR...
PARTNER SPEAKERS
PSU
LIC - Life Insurance Corporation of India
LIC is the largest state-owned life insurance company in India...
ECIL - Electronics Corporation of India Limited
ECIL is distinguished by its diverse technological capabilities and it...
GeM - Government e Marketplace
GeM is to facilitate the procurement of goods and services by various ...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Anirudh Devgan , President, Cadence Design
Anirudh Devgan, the Global President and CEO of Cadence Design Systems...
Indian Tech Talent Excelling The Tech World - ANJALI SUD, CEO – Tubi
Anjali Sud, the former CEO of Vimeo, now leads Tubi, Fox Corporation...
Indian Tech Talent Excelling The Tech World - Steve Sanghi, Executive Chair, Microchip
Steve Sanghi, the Executive Chair of Microchip Technology, has been a ...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
.jpg)
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
