Apple to expand user base of Apple TV+ and Apple Music in India after partnering with Airtel
By MYBRANDBOOK
Apple's partnership with Airtel in India will give the iPhone maker a much needed boost in a content market where it lags far behind Spotify and Walt Disney. The technology giant is set to offer free music and video streaming to many of Bharti Airtel's 281 million customers. The deal is likely to greatly expand the user base for Apple TV+ and Apple Music in the country.
As Counterpoint Research data highlighted, Apple builds many of its iPhones in India yet its handsets make up just 6% of the country's 690 million smartphones, versus around 2% in 2019.
"The move speaks of Apple's ambitions for India," said Nitesh Kripalani, former head of Amazon Prime Video in India. "The strategy is a time-tested method to catapult presence in markets it considers important."
In the U.S., Apple has offered Apple Music for free via some Verizon mobile data plans since 2019, and its Apple TV+ will feature in a Comcast streaming bundle from May. In India, Apple Music will become available to premium users of Airtel's Wynk music app. The Wynk app is eventually closing.
Apple Music is more tailored to the Indian market compared with the mostly English Apple TV+ with content including Bollywood and regional-language songs. It library is however smaller than Spotify's, said Counterpoint co-founder Neil Shah.
BREAKING NEWS
TECHNO TRENDS
YouTube building new tools to detect AI-generated faces and vo
YouTube is building tools to detect AI-generated faces and voices of artis...
Payment firms receive GST demand notice for transactions below
Many payment companies, including BillDesk and CCAvenue, have received ...
North Korean Threat Actors Deploy COVERTCATCH Malware via Link
A new wave of cyberattacks targeting organizations worldwide has emerged,...
Karnataka government enforces a "one city, one fare" policy fo
The "One City, One Fare" policy is implemented by the Karnataka Transport ...
E-Magazine
TECHNOTAINMENT
Abhishek Bachchan's Puzzling Post Fuels Divorce Rumors with Ai
Rumors of a divorce between Abhishek Bachchan and Aishwarya Rai have in
Celebrities across globe attend Radhika-Anant's wedding in Mum
Industrialist Mukesh Ambani’s youngest son, Anant Ambani married pharmace
MOVERS & SHAKERS
Nitin Varma to Quit CrowdStrike
Nitin Varma, the Managing Director for India and SAARC at CrowdStrike, is
Data Infrastructure Trust appoints Munish Seth as Group Managi
Data Infrastructure Trust, an Infrastructure Investment Trust sponsored by
OPEN YOUR EYES
INTERVIEWS
Elastic democratizing search with powerful AI and ML-enabled s
Elastic is always committed to staying ahead of the curve and constantly re
ESDS commits to presenting clients with the latest technology
According to a NASSCOM report, the Indian IT industry experienced its stron
HOT PICK
Panasonic Unveils AI-Powered Corner Camera
The System Solutions Division (SSD) of Panasonic Life Solutions India (PL
Acer Powers Up Gaming with New Predator Orion 7000 and Nitro V
Acer today introduced several new Windows 11 gaming PCs, including the pow
MAKE IN INDIA BRANDS
ALPHAMAX TECHNOLOGIES PVT. LTD.
EXIDE INDUSTRIES LTD.
SECUREYE SERVICES PVT. LTD.
DATA SAFEGUARD INDIA PRIVATE LIMITED
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : MADHABI PURI BUCH
Madhabi Puri Buch is the first-female chairperson of India’s markets...
Icons Of India : ASHISH KUMAR CHAUHAN
Ashish kumar Chauhan, an Indian business executive and administrator, ...
ICONS OF INDIA : SUNIL BHARTI MITTAL
Sunil Bharti Mittal is the Founder and Chairman of Bharti Enterprises,...
PARTNER SPEAKERS
PSU
HPCL - Hindustan Petroleum Corporation Ltd.
HPCL is an integrated oil and gas company involved in refining, market...
GeM - Government e Marketplace
GeM is to facilitate the procurement of goods and services by various ...
ECIL - Electronics Corporation of India Limited
ECIL is distinguished by its diverse technological capabilities and it...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Sundar Pichai, CEO- Alphabet Inc.
Sundar Pichai, the CEO of Google and its parent company Alphabet Inc.,...
Indian Tech Talent Excelling The Tech World - ARVIND KRISHNA, CEO – IBM
Arvind Krishna, an Indian-American business executive, serves as the C...
Indian Tech Talent Excelling The Tech World - Lal Karsanbhai, President & CEO, Emerson
Lal Karsanbhai, President and CEO of Emerson, assumed the leadership i...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
