WhatsApp launches in-chat payments service in India
By MYBRANDBOOK
WhatsApp users in India will be able to pay for products and services through the chat app, as parent company Meta seeks to generate more revenue from the messaging service in its biggest market. Shoppers will be able to buy products and services from businesses using WhatsApp Pay, the company said. Companies will not be charged for the in-app payments.
Apart from this, the company also introduced other new features like Flows, which allows businesses to create customised chat experiences for customers; and Meta Verified, which gives businesses a badge of authenticity and additional benefits at Meta’s second annual Conversations conference in Mumbai
The new feature Flows allows businesses to create rich menus and forms within the chat, so customers can perform various actions without leaving the conversation. The feature will be available to businesses around the world using the WhatsApp Business Platform in the coming weeks.
The Payments feature makes it easier to complete a purchase directly in the chat. Indian customers can now add items to their cart and send a payment using the method of their choice from all supported UPI apps, debit and credit cards, and more. Razorpay and PayU are the partners of WhatsApp to make paying for something as simple as sending a message. The Payments feature is live in Brazil and Singapore at present.
Meta Verified lets businesses receive verification from Meta and it helps customers know that they are chatting with the right business. Businesses need to showcase their authenticity to Meta to become Meta Verified and in return receive a verified badge, enhanced account support and impersonation protection. Meta Verified will also come with premium features such as creating a custom WhatsApp page that is easily discoverable via a web search, and multi-device support so multiple employees can respond to customers. Meta Verified will be tested soon with small businesses using the WhatsApp Business app before introducing it to businesses on the WhatsApp Business Platform in the future.
Mark Zuckerberg, the founder and CEO of Meta, said India was at the forefront of many of the innovations that WhatsApp was introducing at the conference. “You’re leading the world in terms of how people and businesses have embraced messaging as the better way to get things done,” he said in a pre-recorded address. India is one of the biggest markets for WhatsApp, with more than 500 million users in the country.
BREAKING NEWS
TECHNO TRENDS
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
ISM and Tata sign Fiscal Support Agreement for chip fab
India Semiconductor Mission (ISM), Tata Electronics Pvt Ltd (TEPL)...
New Malware StilachiRAT Targets Credentials and Crypto Wallets
With increasing reliance on digital assets, malicious actors continue to...
Microsoft set to unveil Xbox handheld console, new Xbox series
Insiders suggest the device will feature a hybrid system, combining Xbox OS...
E-Magazine
TECHNOTAINMENT
Is Virender Sehwag seeking a divorce from his wife Aarti Ahlaw
Virender Sehwag is one of the most popular cricketers in India. Known for
Cricketer Shubman Gill to be summoned in Rs 450 cr Ponzi scam
Leading Indian cricketer Shubman Gill is among four Gujarat Titans player
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
In India, 88% of Indian business leaders are planning to inves
As we move through 2024, it has become increasingly clear that AI is not ju
Acer addresses evolving customer needs by consistently pushing
Acer offers a comprehensive range of products under one roof, including des
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
RELIANCE JIO INFOCOMM LTD.
VEHERE INTERACTIVE PVT. LTD.
AMARA RAJA POWER SYSTEMS LTD.
NUMERIC INDIA, A Group Brand Legrand
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Harsh Jain
Harsh Jain, the co-founder of Dream 11, the largest fantasy sports web...
ICONS OF INDIA : SOM SATSANGI
With more than three decades in the IT Sector, Som is responsible for ...
Icons Of India : Dilip Asbe
At present, Dilip Asbe is heading National Payments Corporation of Ind...
PARTNER SPEAKERS
PSU
ITI - ITI Limited
ITI Limited is a leading provider of telecommunications equipment, sol...
GSTN - Goods and Services Tax Network
GSTN provides shared IT infrastructure and service to both central and...
NSE - National Stock Exchange
NSE is the leading stock exchange in India....
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Aneel Bhusri, CEO, Workday
Aneel Bhusri, Co-Founder and Executive Chair at Workday, has been a le...
Indian Tech Talent Excelling The Tech World - PADMASREE WARRIOR, Founder, President & CEO - Fable
Padmasree Warrior, the Founder, President, and CEO of Fable, is revolu...
Indian Tech Talent Excelling The Tech World - Shantanu Narayen, CEO- Adobe Systems Incorporated
Shantanu Narayen, CEO of Adobe Systems Incorporated, is renowned for h...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
