Investment in emerging technologies creates news business models and enhance customer experience


By MYBRANDBOOK


Investment in emerging technologies creates news business models and enhance customer experience

Sourav Das
Chief Digital & Information Officer, Aditya Birla Group Essel Mining & Industries 

 

Technology blueprint for year ahead
As a technology leader, I employ effective project management methodologies to manage technical projects. I break down complex projects into manageable tasks, set realistic timelines, and foster clear communication within cross-functional teams. Thorough planning, testing, and documentation are priorities when deploying solutions, ensuring smooth implementation. I leverage cutting-edge technologies and tools, such as Automation and AI, to streamline processes, enhance productivity, and reduce costs. Cloud computing and DevOps principles are utilized for scalability and faster delivery cycles.


In 2023-24, my agenda revolves around staying ahead of technological advancements. I plan to invest in emerging technologies like Blockchain, IoT, Machine Learning, and AR to drive growth and innovation. These technologies will enable us to create new business models, enhance customer experiences, and gain a competitive edge. Additionally, I will continue to evaluate our technology stack for cost optimization and explore strategic vendor partnerships. Overall, the focus will be on leveraging technology to maximize efficiency, productivity, and cost savings while embracing new opportunities for growth.

 

Latest technologies influencing growth
Some of the latest technologies that we are exploring for better growth include Artificial Intelligence (AI) and Machine Learning (ML) for data analysis and Automation, Blockchain for secure and transparent transactions, Cloud computing for scalable and flexible infrastructure, Edge computing for faster processing at the network edge, Internet of Things (IoT) for connected devices and data collection, and Augmented Reality (AR) and Virtual Reality (VR) for immersive experiences. These technologies have the potential to enhance efficiency, innovation, and customer experiences in various industries.

 

Fortifying organization from cyber threats
To strengthen our organization against cyber threats, we employ a multi-layered approach. First, we regularly update and patch our systems and software to address vulnerabilities. Second, we conduct comprehensive risk assessments and implement robust security protocols, including strong authentication and access controls. Third, we educate and train our employees on cybersecurity best practices, emphasizing the importance of identifying and reporting potential threats. Fourth, we deploy advanced threat detection and prevention tools to monitor and respond to any suspicious activity. Lastly, we maintain a proactive incident response plan, regularly test our defences through penetration testing, and collaborate with external experts to stay abreast of emerging threats.


Reiterating the brand identity 
We focus on making our brand distinctive by delivering state-of-the-art Mining and driving innovation in the field. We strive to be at the forefront of Mining research and development, constantly pushing the boundaries of what is possible in a sustainable manner.

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