Dr Mukul Gupta 
Director, BM Infotrade Pvt. Ltd. 

Forecasting Technology Growth   
The IT industry is expanding and each day we could see advancement in IT sector through great innovations and technology. Where the smallest to the finest of the business is looking for the digital transformation and companies are increasingly adopting technologies like cloud computing, big data analytics, artificial intelligence (AI), and Internet of Things (IoT) to enhance their operations and gain a competitive edge. 

The demand for IT services, including software development, system integration, cybersecurity, and IT consulting, is expected to grow. India has a thriving startup ecosystem, though the government provides funding and other resources to encourage the expansion of the IT sector, it is essential to consider factors such as technology advancements, market demand, regulatory environment, talent availability, and global economic trends. Ongoing monitoring of these factors and analysis of industry reports and trends will provide a more accurate forecast for the future of the IT industry in India. 

Initiatives towards Brand Positioning 

To position BM Infotrade  for FY 2023-24 in the rapidly evolving Indian corporate and SME sectors there are some key priorities the company has considered like Market Analysis and Targeting, Understand the unique challenges and IT needs of these segments to tailor its offerings accordingly. Develop targeted marketing strategies to reach and engage it’s identified target audience effectively. Brand Differentiation, clearly defines and communicates its unique value proposition that sets BM Infotrade apart from its competitors. 

Customer Testimonials and Client Success Stories are used to demonstrate the company’s past achievements and to establish credibility. BM Infotrade is emphasising case studies and real-world examples that show how it has assisted clients in achieving their IT goals and fostering business growth because it has worked with some of the most prestigious organisations. By improving the company’s customer experience and support, this can show potential clients that it is knowledgeable and capable of delivering results that can be measured. 

Building Customer Centric Roadmap    

Customers expect seamless and intuitive user experiences across digital platforms. Organizations that prioritize user-centric design, simplicity, and ease of use tend to see higher acceptance rates. People around the world enjoy and prefer the simplicity of one-touch screens on mobile devices. However, there is a significant generational difference that we could see between younger generations, such as Millennials and Generation Z, who have generally shown greater acceptance and familiarity with digital technologies. 

Some customers readily embrace new digital technologies and services, while others may be more resistant to change or have limited access to digital tools. Compared to earlier generations like the Baby Boomers, they frequently exhibit greater openness to digital transformation projects. It’s a fantastic resource for raising one’s knowledge and consciousness, but it also raises trust and security issues.

Strategic planning with a vision

BM Infotrade is conducting training sessions for the workforce to upskill them, hiring qualified labor, and maintaining current with cutting-edge technology and developments like artificial intelligence, machine learning, blockchain, and cloud computing. One can assist clients in adjusting to the changing environment and gaining a competitive edge by providing services and solutions based on these technologies. The company is maintaining work-life balance while fostering innovation and agility, putting the customer experience first, and emphasising digital transformation.

Optimising challenges as opportunities    

Undoubtedly people tend to resist the change and find it difficult to adapt to new technology or find it hard to understand and get friendly with it. 

There is always a challenge to adapt new technology or a hesitation to get involved with it, while it can be a challenge for the companies too and to overcome this, BM Infotrade has equipped the team to understand the pain points of the customers and offer POC to make them understand and realise the real need of the solution and its applications.  
The company focuses on the training and education by conducting various workshops and campaigns to make them understand about its services and technologies that it offers to its customer so that trust can be built.