Sega is reportedly acquiring Angry Birds
By MYBRANDBOOK
Sega is reportedly buying Rovio Entertainment, the company that owns the Angry Birds mobile game franchise, for a whopping $1 billion. Sega may lock in the big deal by early next week. While the original game was a smash success in 2009, the Angry Birds games saw a decline in popularity when Rovio reported falling profits and layoffs.
Rovio was previously in talks to be acquired by Israeli mobile company Playtika for $800 million, but those negotiations ended last month. Sega has acquired a few companies over the past few years, including Company of Heroes developer Relic Entertainment, Two Point Campus developer Two Point Studios, and most notably Persona developer Atlus.
Angry Birds was first released in 2009 and is one of the most popular mobile games ever. Rovio Classics: Angry Birds was released in March 2022, which includes the original Angry Birds game with all chapters alongside all Easter eggs and extras at the time.
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