Building omni channel experience to better communicate with customers
By MYBRANDBOOK
Dr. Makarand Sawant, VP – IT, Sahyadri Group
Technology blueprint for year ahead
Consolidation and central management approach is necessary to increase efficiency and productivity and cut costs. Solutions on cloud platforms and technology is the way forward. Also enhancing information security posture is required to ensure data protection.
Fortifying organization from cyber threats
Along with implementation of cloud solutions, enhancing information security posture through Threat Intelligence to ensure data protection.
Reiterating the brand identity
Building brand distinctiveness does not happen overnight, though. The element(s) that are chosen need to be seen or heard, or experienced. When the customer encounters them, their brand recall is instantaneous, with no hard thinking required. Therefore, it should be a goal to lock the brand’s imagery permanently and sounds into people’s brains.
Digital technologies aiding to win customer trust
We are trying to build an omni channel experience for our customers through various touch points, applications, having consistent interfaces and accurate data. This will help in establishing better communication with our customers.
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