Samsung Electronics promotes a female executive for the first time as President
By MYBRANDBOOK
In the first move to recruit a female talent for the top post, Samsung Electronics has promoted a female executive to the president of global marketing for its mobile business. Lee Young-hee was promoted to the president of the Global Marketing Center for Samsung's Device eXperience (DX) division that oversees its mobile business.
Yonhap news agency reports that she is the first female president at Samsung, South Korea's biggest conglomerate, to come from outside the founding family. Lee Boo-jin, the first daughter of late Samsung Electronics Chairman Lee Kun-hee, is currently serving as the president and chief executive of Hotel Shilla, a Samsung affiliate.
Lee Young-hee joined the tech giant in 2007 before being promoted as the vice president in 2012. She previously worked at L'Oreal, and is credited with successfully promoting the image and brand of Samsung's Galaxy mobile phones.
Samsung sees this promotion to serve as a chance for other talented female employees to challenge themselves to climb career ladders.
Lee Young-hee is among seven new presidents, part of a small-scale corporate reshuffle conducted for the first time since the group's de facto leader Lee Jae-yong was promoted to executive chairman of the company in October.
Samsung did not appoint a new head for its home appliance unit, a position that has been vacant since Lee Jae-seung resigned in October for undisclosed "personal reasons."
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