Pradeepto Dey
Director – Channels -  Autodesk India & SAARC

DRIVING BUSINESS-ORIENTED GOALS       
Having recognised that the rapidly evolving Indian corporate and SME sectors present significant opportunities for IT growth and innovation, Autodesk in 2023-24 plans to deliver innovative Design & Make solutions that cater to evolving customer needs. It plans to expand its product portfolio with new features and functionalities, while also strengthen partnerships with key industry players, collaborating closely with customers, resellers, and stakeholders to understand their needs and deliver tailored solutions.  

Autodesk continues to invest in cutting-edge technologies and tools to drive innovation in respective industry fields. Additionally, the company is committed to promoting sustainability and social responsibility in operations and products, aiming to drive preference and loyalty among customers. 

POWERING THE FUTURE WITH INNOVATION         
Autodesk is investing in emerging Design & Make technologies like AI, machine learning, and cloud to provide innovative solutions to Indian customers. One of the key ways in which it is reimagining the future is by investing in new uses of Autodesk platforms and unified data management. To further drive growth in India, Autodesk has identified sustainability as a key area of focus.  
The CAD market in India continues to show strong growth potential. Autodesk’s market share in India grew from 18% in 2022 to 22% in 2023, driven by the launch of new cloud-based products and services tailored for Indian customers. Autodesk continues to strengthen its position in India’s rapidly growing IT and CAD markets through acquisitions, investments in emerging technologies, sustainability initiatives, and new product offerings.  

REINFORCING CUSTOMER BELIEF          
Autodesk has a long history of building trust with its customers. Here are some of the ways that Autodesk is winning the trust of customers - 

Focusing on customer satisfaction - Autodesk is committed to providing its customers with the best possible experience. With its solution advisor, customers can easily build a plan to achieve their goals. In addition to this, Autodesk also offers a variety of training and certification programs to help customers get the most out of its products.  

Investing in research and development - Autodesk is constantly investing in R&D to create new products and features that meet the customer needs. It also has an Autodesk Technology Manager Roadmap which is a community created to receive feedback from customers on new feature/technology updates. 

Creating a culture of trust - Autodesk has a culture of trust that is built on transparency, accountability, and respect. The company is committed to open communication with its customers and partners.  

CAPITALIZING ON R&D EXPERTISE       
Autodesk is a leader in the development of 3D design and make software and is strongly focused on R&D and product engineering development. In 2022, it spent $1.1 billion on R&D, which is 14% of Autodesk’s total revenue.  
Some of the areas of focus for Autodesk’s R&D include - 

Artificial intelligence: The Autodesk AI Lab is a global team of research scientists dedicated to advancing both fundamental and applied AI research, with the ultimate goal of empowering customers to imagine, design, and make a better world.  

Human-Computer Interaction and Visualization: Autodesk research focuses on understanding human perception, learning, and interaction with technology through scientific study, collaborations, and customer research.  

Robotics: Autodesk is accelerating the growth of the most favourable technology trends in robotics—and mitigate risk of unfavourable trends—by contributing toward open-source technology and prototyping original research. 
Simulation, Optimization, and Systems: Autodesk’s goal is to radically increase and diversify the use of computer simulation, mathematical optimization, and systems modelling in the design, make, and use of things.  
Autodesk is also investing in product engineering development to improve the performance and usability of its products, while also helping customers stay ahead of the curve and design and make better products. 

POSITIONING FOR EXCELLENCE         
Autodesk products are known for their intuitive user interfaces. This makes them easy to learn and use, even for people with no prior experience with 3D design software. Besides, Autodesk has a strong community of users who share tips and tricks, collaborate on projects, and provide support to each other.  

Autodesk partners with leading companies in a variety of industries, including architecture, engineering, construction, product design, manufacturing, media and entertainment. These partnerships help to promote Autodesk products and services to a wider audience.