Atul Jasra
India Business Head (Monitor Division) - AOC (TPV Technology India Pvt Ltd)

BRAND ROADMAP 2022
AOC is a leading brand in the monitor display technology market and for more than 50 years, the company has delivered an exceptional viewing experience to millions of loyal customers worldwide. For the coming years, AOC has prepared to position itself in such a way which will help the brand to become the go-to-brand for all the gamers.

Further to this, the gaming brand of AOC - AGON by AOC has been offering one of the strongest portfolios of high-performance gaming monitors in the world and a complete ecosystem of gaming accessories grouped in three categories - AOC GAMING for core gamers, AGON for competitive gamers and AGON PRO for esports enthusiasts and professional esports players. AGON by AOC aims to forge the right equipment for gamers to fully maximize their performance and to help them overcome challenges. Having a sub brand focussed on gaming monitors in place, AOC plans on targeting to have a reasonable amount of share in the growing Gaming Monitor Market within the 24” & 27” monitor size segments.

STRIKING THE TECH-CORD WITH CUSTOMERS
It has always been AOC’s passion to create monitors that suit different needs for different people. While keeping the same in mind, the brand has created a range of monitors that are as diverse as its customers. AOC constantly innovates to create a better customer experience. For instance, the newly launched and the upcoming models by AOC are powered with USB – C type for meeting the ever-rising needs of customers, making it convenient for them to use the monitor with multiple devices and make them experience the advantages of latest tech like fast charging.

AOC believes that success is not delivering a feature, but it is learning how to solve the customer’s problem.

CUSTOMER EXPERIENCE VS LOYALTY
As a long-standing business, AOC has consistently worked to earn consumer loyalty by providing high-quality goods. As AOC consistently excels at what it does, the company now sells stylish monitors in more than 120 countries for use at home, workplace, and gaming as well. Adding on, AOC’s constant market share in India since the past 10+ years is a testimony to the customer loyalty the brand enjoys.

THE IT INDUSTRY IN INDIA
Organizations are continuing to navigate the disruptions, accelerations, and cross currents spurred by the COVID-19 pandemic and the changing economic conditions. Today, more than half the global economy is based on or influenced by digital including India. The IT and communications industries will be among the most transformed as they will adopt service delivery and operating models, deal with radical alterations in ecosystems/value chains, and recognize that their primary tasks are to help CIOs and their enterprises share, use, govern, and increase the value of data, as per the latest research from IDC.