CMOs becoming more strategic and directly aligned to growth
By MYBRANDBOOK
Rahul Singh
VP & Head of Marketing, SAP India
The evolving role of CMOs
Marketing leaders have always been tasked with anticipating how customers, prospects and the market landscapes will shift. As the business landscapes become digital-first, the role of CMO is becoming more strategic and more directly aligned to top line and bottom line growth. In many industries as the sales is shifting to “as-a-service” models, the CMO will increasingly be expected to drive decision-making around what opportunities to pursue and the connections between product, portfolio and delivery
Contribution towards strategic business discussions
The role of the CMO and the entire marketing function has been ever evolving however, in the post pandemic world this evolution has accelerated manifold. Marketing leaders are increasingly expected to play a frontline role in the digital transformation of the entire enterprise. They must be champions of customer success, defenders and chief ambassadors of the brand, stewards of company culture and drivers of the key growth initiatives of the organization.
Real-time marketing to drive sustainable growth
Today, we operate in a highly dynamic digital business environment where consumer behaviour is constantly changing and buyer journeys are no longer linear. In such an environment, the traditional outbound “once size fits all” approaches are not effective. Marketing, as a result is shifting to more real-time models characterised by an in-the-moment, highly personalised, inbound approach.
Govt expedites visa approvals for China vendors to step up man
The Ministry of Home Affairs has introduced a streamlined, time-bound pro...
Reliance soars to the 86th position in Fortune Global 500 list
Reliance Industries (RIL) has risen two ranks from the previous year to ta...
SEBI strengthens mutual fund regulations to combat insider tra
In order to combat front-running and insider trading, capital market regula...
NPCI in discussion for introducing biometric authentication fo
The National Payments Corporation of India (NPCI) is reportedly in talks ...
SHAKTIKANTA DAS
Shaktikanta Das is serving as the current & 25th governor of the Reser...
ICONS OF INDIA : RITESH AGARWAL
Ritesh Agarwal is an Indian billionaire entrepreneur and the founder a...
ICONS OF INDIA : SANJAY NAYAR
Sanjay Nayar is a senior finance professional in the Indian private in...
IFFCO - Indian Farmers Fertiliser Cooperative
IFFCO operates as a cooperative society owned and controlled by its fa...
BSE - Bombay Stock Exchange
The Bombay Stock Exchange (BSE) is one of India’s largest and oldest...
CERT-IN - Indian Computer Emergency Response Team
CERT-In is a national nodal agency for responding to computer security...
Indian Tech Talent Excelling The Tech World - George Kurian, CEO, Netapp
George Kurian, the CEO of global data storage and management services ...
Indian Tech Talent Excelling The Tech World - NIKESH ARORA, Chairman CEO - Palo Alto Networks
Nikesh Arora, the Chairman and CEO of Palo Alto Networks, is steering ...
Indian Tech Talent Excelling The Tech World - Dheeraj Pandey, CEO, DevRev
Dheeraj Pandey, Co-founder and CEO at DevRev , has a remarkable journe...