CMOs becoming more strategic and directly aligned to growth
By MYBRANDBOOK
Rahul Singh
VP & Head of Marketing, SAP India
The evolving role of CMOs
Marketing leaders have always been tasked with anticipating how customers, prospects and the market landscapes will shift. As the business landscapes become digital-first, the role of CMO is becoming more strategic and more directly aligned to top line and bottom line growth. In many industries as the sales is shifting to “as-a-service” models, the CMO will increasingly be expected to drive decision-making around what opportunities to pursue and the connections between product, portfolio and delivery
Contribution towards strategic business discussions
The role of the CMO and the entire marketing function has been ever evolving however, in the post pandemic world this evolution has accelerated manifold. Marketing leaders are increasingly expected to play a frontline role in the digital transformation of the entire enterprise. They must be champions of customer success, defenders and chief ambassadors of the brand, stewards of company culture and drivers of the key growth initiatives of the organization.
Real-time marketing to drive sustainable growth
Today, we operate in a highly dynamic digital business environment where consumer behaviour is constantly changing and buyer journeys are no longer linear. In such an environment, the traditional outbound “once size fits all” approaches are not effective. Marketing, as a result is shifting to more real-time models characterised by an in-the-moment, highly personalised, inbound approach.
BREAKING NEWS
TECHNO TRENDS
Happiest Minds brings in an innovative GenAI chatbot
Happiest Minds Technologies has announced the new GenAI chatbot - ‘hAPPI...
Government mandates encryption for CCTV cameras to ensure netw
In the wake of issuing an internal advisory on securing CCTV cameras at g...
TRAI recommends allowing only Indian entities to participate i
The Telecom Regulatory Authority of India (TRAI) has recommended that onl...
Galaxy AI is available on more devices with Samsung One UI 6.1
Samsung has expanded the range of smartphones to which One UI 6.1 and Gala...
E-Magazine
TECHNOTAINMENT
Disney+ Hotstar wins the Best OTT Platform of the year
Film Critics Guild and Group M Motion Entertainment, in collaboration with
Miss World 2024: Krystyna Pyszková of the Czech Republic wins
Krystyna Pyszková of the Czech Republic has been crowned as the 71st Miss
MOVERS & SHAKERS
Brillio appoints Ashish Singh to its Board of Directors
Brillio has announced that Ashish Singh has been appointed to the company
JSW One Platforms ropes in Dr Ranjan Pai as Independent Direct
JSW One Platforms, part of US$23 billion JSW Group has appointed Dr Ranjan
OPEN YOUR EYES
INTERVIEWS
Kaspersky securing the digital landscape by offering enhanced
Kaspersky is a thought leader in cybersecurity that identifies threats by p
HPE Aruba Networking bridging the physical and digital worlds
The information technology industry is a critical component of the 21st cen
HOT PICK
HP launches first laptop in India with Microsoft CoPilot butto
HP has launched sleek and stylish Envy x360 14 laptops in India which beco
OnePlus debut its Nord CE4 smartphone
OnePlus Nord CE4 continues the trend of attention-grabbing design with two
MAKE IN INDIA BRANDS
IBALL WORLDWIDE PVT. LTD.
BEETEL TELETECH LTD.
TP-LINK INDIA PVT LTD.
SAFE SECURITY SERVICES PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Aalok Kumar
Aalok continues to lead the India business and further strengthen Indi...
Technology Icons Of India 2023: Lt Gen (Dr.) Rajesh Pant (Retd.)
LT Gen(Dr.) Rajesh Panth (Retd.), National cyber security coordination...
Technology Icons Of India 2023: Anil Kumar Aggarwal
Anil Agarwal is an Indian billionaire businessman who is the founder a...
PARTNER SPEAKERS
PSU
EESL encouraging e-mobility adoption across India
Energy Efficiency Services Limited (EESL) is a Super Energy Service Co...
TCIL continues to strengthen India with its technology expertise
TCIL undertakes consultancy & turnkey projects in the field of Telecom...
ECIL continues to keep India ahead in the growth of Information Technology and Electronics
ECIL played a very significant role in the training and growth of high...
VIDEOS
Top 25 Brands
Value-Added Distribution
IVALUE INFOSOLUTIONS PVT. LTD.
: iValue Info Solutions is a value added distributor, provides solutio...
SATCOM INFOTECH PVT. LTD.
Satcom Infotech Pvt. Ltd is a distribution houses in security in India...
M. TECH SOLUTIONS (I) PVT. LTD.
M.Tech is a leading cyber security and network performance solutions ...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
