Flipkart acquires Mech Mocha to enhance its gaming portfolio
By MYBRANDBOOK
Flipkart has acquired the intellectual property rights of Bengaluru-based mobile gaming company Mech Mocha Game Studios for an undisclosed amount. In October, Flipkart launched a mobile-first video content platform as a hook to bring more customers to its platform. Currently, Flipkart GameZone offers arcade games such as Snake Smash and fantasy sports such as My11Circle, as well as Supercoin rewards that can be redeemed in-app.
As a part of the acquisition, Mech Mocha’s gaming team will join Flipkart. Co-founded by Arpita Kapoor and Mohit Rangaraju, the Bengaluru-based startup’s team will focus on scaling Flipkart’s gaming efforts under the leadership of Prakash Sikaria, Vice-President at Flipkart.
Kapoor, Co-Founder and CEO, Mech Mocha, said, “We look forward to being a part of the Flipkart ecosystem and leveraging the Flipkart Cloud Platform, Super Coins, Reward store and Flipkart Ads platform to strengthen the platform for our users.”
Available in seven Indian local languages, Mech Mocha develops and publishes freemium games including popular multiplayer games such as Ludo, Carrom, Snakes & Ladder and Cricket. The gaming platform targets users that are coming online for the first time from tier II and tier III cities. The app also allows users to interact with each other through its in-game video and voice chat feature.
Through this move, Flipkart will target first-time e-commerce users and casual gamers who come online through online gaming platforms. Mech Mocha’s IP and team acquisitions by Flipkart have come at a time when consumption of casual gaming has shot up since March due to pandemic.
Flipkart, along with Blume Ventures, had backed Mech Mocha during its $1 million seed round in 2015. Till date, the six-year-old startup has raised $5 million in Series A round from the likes of Accel Partners and Shunwei Capital and was in talks to raise around $10 million in Series B round.
Singapore to remove One-Time Passwords from Bank Accounts
According to the Monetary Authority of Singapore, clients who utilise secur...
Is 375 million Airtel subscribers database breached?
When a hacker claims to have accessed and put up for sale a customer databa...
The government of India intends to construct a single portal f
A single portal will be launched by the Indian government to list all of it...
OpenAI offers GPT-4o, a faster model available to all users at
GPT-4o, a faster and more sophisticated AI model, is made available to all...
Icons Of India : Dr. Sanjay Bahl
Dr. Sanjay Bahl has around four decades of experience in the ICT indus...
Icons Of India : AALOK KUMAR
Aalok Kumar is celebrated as a global leader and recipient of the Peop...
Icons Of India : Kumar Mangalam Birla
Aditya Birla Group chairman Kumar Mangalam Birla recently made a comeb...
EESL - Energy Efficiency Services Limited
EESL is uniquely positioned in India’s energy sector to address ener...
NIC - National Informatics Centre
NIC serves as the primary IT solutions provider for the government of ...
C-DAC - Centre for Development of Advanced Computing
C-DAC is uniquely positioned in the field of advanced computing...
Indian Tech Talent Excelling The Tech World - Lal Karsanbhai, President & CEO, Emerson
Lal Karsanbhai, President and CEO of Emerson, assumed the leadership i...
Indian Tech Talent Excelling The Tech World - George Kurian, CEO, Netapp
George Kurian, the CEO of global data storage and management services ...
Indian Tech Talent Excelling The Tech World - Satya Nadella, Chairman & CEO- Microsoft
Satya Nadella, the Chairman and CEO of Microsoft, recently emphasized ...