Dear Friends,

Brand Book 2018, a reference book for the technology investment decision makers in the country, where corporates speak about their brand objectives starts with a clear understanding of what engages their target audience.

What's new in the 7th Edition of VARINDIA Brand Book 2018!

2018, Brand Book will focus on seven key pillars - Profile of 25 ICT Brands, CIO/CTO Outlook, Indian Market Landscape, Hot Topics, Company Profile, Tech for Good and Listing.

1. Profile of 25 ICT Brands: Write up on Top 25 ICT Brands from across all verticals say Hardware, Software, IT Services, Telecom Services, Mobile Phone, E-Commerce, After Market Services, Mobile Wallet and others.
2. CIO/CTO Outlook: CIO/CTO views on Challenges Facing the Industry, Technology Outlook for 2018, Business Outlook for 2018 and Plans for 2018.

3. Indian Market Landscape: Indian Market Landscape will provide an in depth analysis on IT Hardware, Software, Services, Telecom Services, Mobile Phone, E-Commerce, After Market Services Mobile Wallet industry and Cryptocurrency.

 4. Hot Topics: In depth analysis on Cyber Security, Digital India, Make in India and Telecom Service Providers.

5. Company Profile: Profiling of 100 ICT companies from across all verticals say Hardware, Software, IT Services, Telecom Services, Mobile Phone, E-Commerce, After Market Services, Mobile Wallet and others

6. Tech for Good: Technology is a hugely potential-filled tool that has captured our imaginations across sectors and spheres and opens up new possibilities for growth and efficiency. What is the perception of the technology think tanks can be utilized in the social sector .

7. Listing: Solution Partners; Distributors and VARs; Government Bodies and Industry Bodies

We are looking forward for your support for bringing 7th edition of Brand Book 2018 and kindly respond to the below questionnaire latest by 10th March 2018 along with high resolution picture of spokesperson, products and solutions. For more information, pls. visit us at : http://mybrandbook.co.in/pdf/brandbook-7th-edition.pdf

Questionnaire -to be answered by the CEO/CMO

1. A Good Brand Strategy Starts with Good Data, as an organisation how are you empowering your organisation towards this?

2. How is your brand position similar to other brands in the marketplace? If so, how are you developing your brand strategy, which is much more than a marketing tactic?

3. Does your marketing reflect how you do business? What is your take on the role of marketing to succeed in large, medium enterprise and Start-ups in the country?

4. As the country is moving aggressively towards digitization and transformation, what significant business trends you could see to introduce new products/solutions.

5 . Various corporates have invested to accelerate development and commercialization of disruptive technologies to drive dramatic shifts in every industry, from healthcare, to financial services, to tourism to help clients of all sizes in the country. Can you share your go-to-market strategy for this year in terms of on brand positioning?

6. Digital transformation is driven partly by technology and also by the evolution of customer behavior on this backdrop what should we expect to see in the world of cloud computing in 2018?

7. Lastly, branding is what can take your business from the company it is to the company you want it to be with efforts in innovation, which is driving force for growth. To further enhance what is your commitment towards R & D?

Looking forward for your continued support.

Warm regards,

S Mohini Ratna
Editor, VARINDIA

mohini@varindia.com (You can email the answer with ur picture)

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