Fitbit debuts its Sense, Versa 3 and Inspire 2 fitness wearable
By MYBRANDBOOK
Fitbit has introduced an advanced smartwatch, the Fitbit Sense, which comes with electrodermal activity (EDA) to measure daily stress and comes with a heart rate tracker, electrocardiogram (ECG) monitor and skin temperature sensors.
The company also introduced Versa 3 and Inspire 2 wearables. All three wearables will be available globally starting late September and will arrive in India in the festive season. Fitbit Sense is priced at Rs 34,999 while the Fitbit Versa will cost Rs 26,499. The Fitbit Inspire 2 fitness band is priced at Rs 10,999.
James Park, co-founder and CEO, Fitbit comments, "Our new products and services are our most innovative yet, coupling our most advanced sensor technology and algorithms to unlock more information about our bodies and our health so you can be in control.”
The new EDA sensor on Fitbit Sense measures electrodermal activity responses. Using the EDA Scan app, one can place palm over the face of the device to detect small electrical changes in the sweat level of skin. At the end of the session, user will see an EDA response graph on-device and in the mobile app to gauge the progress over time and reflect on how user feels emotionally.
Fitbit Premium members will get a detailed breakdown on how the score is calculated, which consists of over 10 biometric inputs, including exertion balance (impact of activity), responsiveness (heart rate, heart rate variability and electrodermal activity from the EDA Scan app), and sleep patterns (sleep quality).
Fitbit Sense has another feature called Active Zone Minutes, which helps users make every minute count during workouts by buzzing their wrist when they enter their personalised target heart rate zones.
It also comes with an ECG app that can help detect heart issues such as atrial fibrillation. The company claims its new 'PurePulse 2.0 technology', which uses the in-built heart rate sensor, is its most advanced heart rate technology yet.
In addition, Fitbit Sense also comes with a new skin temperature sensor that can detect early signs of a fever or the start of a new menstrual cycle.
Fitbit Versa 3 comes with in-built GPS, PurePulse 2.0, and a built-in speaker to help make phone calls while on the move. Versa 3 also comes with support for virtual assistants such as Google Assistant and Amazon Alexa.
Fitbit Inspire 2 comes with features such as a heart-rate tracker, a sleep tracker, sedentary reminder, menstrual health tracker, guided breathing sessions and more than 20 exercise modes.
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