Google's new tool - Keen is pacing its way to the future of internet browsing
By MYBRANDBOOK
Google has enlisted a tool called ‘Keen’ that is capable of collecting all the information across the web, which is relevant and customised according to each user’s needs. And this tool directed users to stand tall on rivals Pinterest and Hobbi. Keen is launched as an experimental AI-based project by Google’s Area120 and PAIR teams to connect with the user’s favourite things.
With the most advanced in-house research team, Area 120, an incubator for fresh ideas, Google has sorted out a much lucrative tool ‘Keen’ to win over the demand of Pinterest in social search. Pinterest has now over 367 million monthly active users; maybe this active growth of Pinterest would have caught the sight of Google to come up with the plan to evade the Pinterest traffic into its portfolio.
Google’s Keen is a revitalised version of Google’s customised recommendations on the web search. But it doesn’t track usual web searches only, it pulls out the content based on saved interest on the app’s memory. This excellent tool is designed with the combination of advanced machine learning techniques and mindful human collaborations to assist individual users in curating rich media facts and information on the topics that are based on their interests.
Like every other Google’s utility application, Keen also needs users to sign up with their Google account to track their area of interest. Once their interests are saved, Keen would collect all relevant content on the web with its advanced search and machine learning techniques and would organise as pinboards. The more inputs users give to Keen as their interests, the more curated exciting information they can find on the web.
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