Airtel to bring live-streaming app Xstream Live for artists
By MYBRANDBOOK
Airtel with its new product, Airtel Xstream Live wants to ride the wave of live streaming. The app is to provide a platform for content creators to live-stream virtual concerts, sessions and musical gigs. Airtel Xstream Live made its debut on Play Store only a few weeks ago. It essentially enables artists to connect and engage with their fan base by hosting live performances.
Airtel Xstream Live also provides a virtual stage to conduct concerts and one can conduct AMA (ask me anything) sessions and promotions. Artists can also share stories, moments and promote brands for their upcoming projects. Airtel has been working on this product for about six months and was also eyeing to acquire content creating studios.
According to sources that Airtel Xstream Live would not be like Bigo Live or Vigo and will look to move away. It will build a community around mainstream celebrities looking to amplify their reach through virtual shows.
It’s worth noting that Airtel also had launched a converged digital entertainment platform Airtel Xstream in September. It bundles three formats: app, Airtel TV and a catalogue of over 15,000 movies and shows from popular streaming services including Netflix, Amazon, ZEE5 among others.
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