IAMAI reports India has over 500 million active Internet users with 21% more women
By MYBRANDBOOK
According to the Internet and Mobile Association of India (IAMAI), after constituting about 14% of the country’s active Internet user base of over 500 million, it is estimated that 71 million children aged between 5-11 years in India access the Internet on devices of their family members.
According to IAMAI’s ‘Digital in India’ report, India had 504 million active Internet users, who logged onto the web at least once in the last one month, at the end of November 2019. “Of the overall Internet population, 433 million are of the age of 12 years and above, and 71 million are in the age bracket of 5-11 years who access the Internet on the devices of family members,” it added. The data has been curated by Nielsen, based on IRS data.
The report noted that nearly 70% of the active Internet population in India is daily users with nine out of 10 Internet users in urban India accessing Internet at least once a week. In rural India, the number of accessing Internet daily had grown by 30 million from March 2019.
Also, close to one-third of users access Internet for ‘more than one hour’ on Sundays/holidays versus a normal working day. The time spent on the Internet continues to be higher in urban India compared to rural parts of the country.
According to the report, 26 million new female Internet users were added in November 2019. This is an increase of 21% higher than the 9% rise seen in the number of new users (male). While the proportion of male Internet users in rural India is more than double than female Internet users, usage of Internet among females is growing at a fast clip.
Mobile phones continued to remain the device of choice for accessing Internet in both urban and rural parts of the country.
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