JioSaavn chairs Virginia Sharma as Vice-President of Brand Solutions
By MYBRANDBOOK
JioSaavn has roped in Virginia Sharma as its Vice-President of Brand Solutions.
Sharma based out of the Gurugram office, will lead the company’s global digital ad monetisation efforts across platforms. She will be responsible for driving adoption of JioSaavn’s advertising solutions for brands, while overseeing agency and client relationships.
With more than 20 years of experience leading marketing and sales teams, Sharma has previously worked with IBM for more than 15 years in various global and regional roles, including India vice-president of marketing and communications before joining LinkedIn Asia Pacific in 2014.
“As the JioSaavn user base continues to grow, the company was ready for a strong, seasoned and passionate executive in our core market to scale our advertising business. Virginia is an accomplished marketer turned sales leader with the proven capability to understand marketer needs and create durable long-term solutions for them, applying a mix of business creativity and strong ad technology. We are pleased to welcome her to the team and very excited to work together on this road ahead,” said Vinodh Bhat, co-founder, president and chief strategy officer, JioSaavn.
Having worked in the US, Singapore, Japan and India, Sharma brings a global perspective to JioSaavn’s brand solutions team. Part of her new role will be finding innovative solutions that balance a great user experience, advertisers’ needs and respect for content creators.
“Music is a conduit for emotional expression, and it connects people of all ages and backgrounds. As a seasoned marketer and early JioSaavn user, I already recognise many opportunities for brands to find their voice on the JioSaavn platform, allowing them to engage and build loyalty with millions of consumers,” Sharma said about her new role.
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